The 5 best practices for understanding your customer’s journey

The average digital consumer today owns four devices and consumes 60 hours of digital content per week. Gain an understanding of your customer’s journey and increase loyalty, retention and sales.

Become self-sufficient in meeting your data challenges with Watson Marketing

Start now and get results in just weeks.

Become master of the dataverse

You don’t need to be a data scientist to uncover insights, recognize trends, identify issues and more.

Become master of the dataverse

You don’t need to be a data scientist to uncover insights, recognize trends, identify issues and more.

Trending stories

Blog

Reconfiguring your business around the holistic customer journey

Video

Tips for navigating in the "Dark marketing world"

Demo

Real time personalization demo

Real time personalization demo

Case Study

Kotipizza - Significant Revenue Growth Through A Seamless Customer Journey

Kotipizza, Finland's largest pizza chain, worked with IBM Premier Business Partner Solteq to deliver a smooth customer journey from browsing and customization to checkout and delivery by implementing an e-commerce platform based on IBM Commerce solutions. The result: a 54% growth in basket size and an increase in digital revenue of 50%

Case Study

Caffe Nero - Boosting Sales Through Bespoke Online

Caffe Nero, a leading European coffee house brand provides personal omni-channel engagement with loyal customers. Using IBM Marketing Cloud to implement a nurture program the brand has achieved a 70% email open rate among registered card holders and results show that 68% of customers receiving personalized, relevant emails return buy a coffee within a week.

Industry–Leading Solutions for Marketers

Attend an event

Brand New Watson Marketing 5 in 5 Webinar Series

Webinar

Do you know what your customers are doing?

Duration: 30 minutes

Festival of Marketing

Webinar

BRAND NEW Watson Marketing Webinar Series
Welcome To The World Of Dark

Introducing: Dark Martech

Headline: Welcome To The World Of Dark

Webinar

BRAND NEW Watson Marketing Webinar Series
Welcome To The World Of Dark

Introducing: Dark Social

Connect with experts

Karsten Stokking

Karsten Stokking

Marketing Leader, Nordic

Expert on market development, branding, and IBM marketing and commerce solutions

Lasse Wagner

Lasse Wagner


Expert on how to utilize and implement marketing technology supporting automation, insights and personalization.

Jonas Pergament

Jonas Pergament


Expertise in digital transformation and engagement.