Outthink your competition. Register for our April 11th event in NYC.

Welcome to the cognitive era

Today and every day, we create a staggering amount of information: formulas, tweets, field notes, legal opinions, photos. But the programmable computers of the past couldn’t make sense of all that information. Cognitive systems like IBM WatsonTM can.

That lets us do things we’ve never done before. Overcome obstacles that used to stop us. Spot diseases before patients display symptoms. Predict trends before they’re trending. Answer questions before they’re even asked.

It’s the cognitive era and IBM Watson is here to help us in multiple industries. Watson is designed to understand, reason and learn; in a sense, to think. 

A cognitive business is a business that thinks

We produce over 2.5 quintillion bytes of data everyday and 80% of it is unstructured. Therefore, it’s invisible to current technology. IBM Watson is a cognitive system that can understand that data, learn from it and reason through it. That’s how industries as diverse as healthcare, retail, banking and travel are using Watson to reshape their industries.

The advantages of a cognitive business:

Cognitive Engagement

By understanding context and aspects of personality, a cognitive business can personalize and deepen engagement with customers.

Cognitive Expertise

By collating the most-advanced knowledge available and bringing it to everyone in their organization, a cognitive business can elevate a business’s level of expertise.

Cognitive Products & Services

Through interaction with customers, a cognitive business can create products and deliver services that can continually learn and improve.

Cognitive Exploration & Discovery

By spotting patterns in both traditional data sets and unstructured data, a cognitive business can accelerate high-stakes research and time-to-market.

Cognitive Processes & Operations

By leveraging vast quantities of both unstructured and structured data, a cognitive business can continually improve its processes and decision-making.

How can your business become a cognitive business?

With IBM Watson, here’s how you can start today:

1

1

Design a cognitive strategy.

Design a cognitive strategy.

Look at your products, services, processes and operations and determine which should be cognitive, and which not.


2

Extend cognitive with analytics

Extend cognitive with analytics

Understanding data is key in the cognitive era. Make sure you can collect and curate the right data — structured and unstructured.

2


3

3

Move to a cognitive cloud.

Move to a cognitive cloud.

Make sure your business can get everything possible out of your cloud services, your data sets and your cognitive APIs.


4

Build a cognitive infrastructure.

Build a cognitive infrastructure.

Cognitive businesses need an IT infrastructure designed for cognitive workloads. They need to be able to handle the data and analytics required by cognitive services.

4


5

5

Adopt security for a cognitive business.

Adopt security for a cognitive business.

When everything is connected, everything is vulnerable. Make sure everything you do, every bit of data, every transaction is secure.

Close

Contact IBM

  • Please enter a valid First name

    Please enter a valid Last name

    Please enter a valid Email address

    Please enter a valid Phone

    Please enter a valid Country

    Thank you for your submission.

  • +27 11 302 7135
    00 2 02 35 31 9647