Marketing Matters - matters to us and matters to you
As part of our centenary year celebration of service in 2011, IBM UK Marketing and Communications launched a marketing bureau which provides pro bono consultancy to charities and the third sector. Marketing Matters has now held over 22 workshops in the last three years, helping more than 100 small charities and not-for-profit organisations participate in and explore the impact marketing can have on organisations – and most importantly, why marketing matters!
The services that the bureau provides are:
IBM volunteers within Marketing (and a few from other parts of the organisation) spend a day working one-to-one through the unique challenges that attendees have, using the framework of branding and marketing presentations that have been developed.
It is an opportunity that benefits both the attendees and the IBM volunteers – the feedback we have received has been excellent.
If you are a charity or third sector organisation and would like to receive information on how you can take advantage of these services, please contact us.
Marketing Matters Workshops 2014
Please email if you would like to receive more information regarding these workshops.
View three short films which highlight IBM's centennial year
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