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  <title>Ideas from IBM library</title> 
  <description>In business today, we see forces at work that present opportunities we could once only imagine - and challenges that could easily destroy any isolated organisation. That's why an enterprise today needs a partner with a clear view of the territory ahead. A partner who can help find ways to differentiate a company for competitive advantage. A partner who understands and knows how to create - and sustain - innovation that matters. To learn more about IBM's point of view, read, listen and inform yourself with these "Ideas from IBM."</description> 
  <language>uk-en</language> 
  <pubDate>02 November 2007</pubDate> 
  <copyright>Copyright 2006 - 2009 IBM Corporation.</copyright> 
  <link>http://www.ibm.com/uk/ideas/</link>
  <image>
  <title>IBM</title> 
  <url>http://www.ibm.com/i/v14/t/ibm-logo.gif</url> 
  <link>http://www.ibm.com/uk/ideas/</link> 
  </image>
   
  <item>
  <title>Smarter clouds</title> 
  <link>http://www.ibm.com/uk/smarterplanet/topics/virtualserver/?ca=sp_virtualserver_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Conserve energy. Consolidate resources. Make information secure and available whenever and wherever it's needed. With requirements like these, we have to be smarter about accessing, processing and storing data.</description> 
  <language>uk-en</language>
  <pubDate>October 2009</pubDate> 
</item>

<item>
  <title>Smarter resources</title> 
  <link>http://www.ibm.com/uk/smarterplanet/topics/oil/?ca=sp_oil_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Demand for energy is growing, yet we extract less than 33% of oil from current fields.  Here’s how we can get smarter.</description> 
  <language>uk-en</language>
  <pubDate>October 2009</pubDate> 
</item>
  
  <item>
  <title>Smart Energy</title> 
  <link>http://www.ibm.com/uk/smarterplanet/topics/utilities/?ca=sp_smart_energy_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Now, electricity companies can make smarter decisions about the grid. You can make smarter decisions about your home.</description> 
  <language>uk-en</language>
  <pubDate>September 2009</pubDate> 
</item>

  <item>
  <title>Smarter Buildings</title> 
  <link>http://www.ibm.com/uk/smarterplanet/topics/green_buildings/index.html?ca=sp_green_buildings_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>By 2025, buildings will be the single largest energy consumers and emitters of greenhouse gasses on our planet. If a building's systems interoperate, they can be managed centrally, even intelligently. See how.</description> 
  <language>uk-en</language>
  <pubDate>August 2009</pubDate> 
</item>

  <item>
  <title>Smarter solutions for Retail</title> 
  <link>http://www.ibm.com/uk/smarterplanet/topics/retail/index.html?ca=sp_retail_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Smarter retailers can manage highly efficient supply chains and offer exceptional shopping experiences that will keep consumers coming back. In the current economic climate, building trust is key. Find out how retail is becoming smarter.</description> 
  <language>uk-en</language>
  <pubDate>August 2009</pubDate> 
</item>

  <item>
  <title>Smart Work</title> 
  <link>http://www.ibm.com/uk/smarterplanet/topics/businessproductivity/index.html?ca=sp_business_productivity_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Only 3% of companies believe they have reached "process excellence". But many businesses are getting smarter about how they work. Here's what they are doing.</description> 
  <language>uk-en</language>
  <pubDate>August 2009</pubDate> 
</item>

  <item>
  <title>Smarter Public Services</title> 
  <link>http://www.ibm.com/uk/smarterplanet/topics/government/index.html?ca=sp_government_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>From the local city council to international collaborations, new ways of working are underway. Find out how public services are becoming smarter.</description> 
  <language>uk-en</language>
  <pubDate>August 2009</pubDate> 
</item>

  <item>
  <title>Smarter water management</title> 
  <link>http://www.ibm.com/uk/smarterplanet/topics/water_management/index.html?ca=sp_water_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Every time we interact with water, we change it, redirect it or otherwise alter its state.  IBM goes deep into the rising water crisis.</description> 
  <language>uk-en</language>
  <pubDate>June 2009</pubDate> 
</item>

<item>
  <title>Smarter food</title> 
  <link>http://www.ibm.com/uk/smarterplanet/topics/food/index.html?ca=sp_food_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Food is as fundamental as it gets. Technology is shaping how it grows, how it tastes and how it gets to your plate. A smarter global food system would help eliminate waste, improve quality and ensure safety.</description> 
  <language>uk-en</language>
  <pubDate>May 2009</pubDate> 
</item>

<item>
  <title>Smarter cities</title> 
  <link>http://www.ibm.com/uk/smarterplanet/topics/cities/index.html?ca=sp_cities_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>As communities continue to grow, they are placing added pressure on our city infrastructures. Smarter transportation, policing, governance and grids offer relief to urban areas.</description> 
  <language>uk-en</language>
  <pubDate>May 2009</pubDate> 
</item>

<item>
  <title>Smarter money</title> 
  <link>http://www.ibm.com/uk/smarterplanet/topics/banking/index.html?ca=sp_money_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Money has been transformed into zeros and ones.  It’s invisible. It’s information. Which is central both to the problem – and to its solution.</description> 
  <language>uk-en</language>
  <pubDate>April 2009</pubDate> 
</item>
  
  <item>
  <title>Smarter planet: new intelligence</title> 
  <link>http://www.ibm.com/uk/smarterplanet/topics/intelligence/?ca=sp_newintelligence_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>New intelligence will change the way we capture, analyse and act on information, transforming the way we make decisions for a smarter planet.</description> 
  <language>uk-en</language>
  <pubDate>March 2009</pubDate> 
</item>
  
  <item>
  <title>IBM can improve the IQ of your IT</title> 
  <link>http://www.ibm.com/uk/smarterplanet/topics/infrastructure/index.html?ca=sp_infrastructure_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>There are technologies that can help reinvent your infrastructure so it’s leaner, smarter, more flexible.</description> 
  <language>uk-en</language>
  <pubDate>March 2009</pubDate> 
</item>
  
  <item>
  <title>Maths skills prove key to emerging innovations</title> 
  <link>http://www.ibm.com/uk/pov/maths/index.shtml?ca=pov_math_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Even the maths-challenged have to acknowledge: business and society are more dependent on complex algorithms than ever before.</description> 
  <language>uk-en</language>
  <pubDate>March 2009</pubDate> 
</item>
<item>
  <title>Government in the year 2020</title> 
  <link>http://www.ibm.com/uk/pov/government/index.shtml?ca=pov_government_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>In developing tailored strategies to address six global trends, governments will need to enact a new kind of perpetual collaboration.</description> 
  <language>uk-en</language>
  <pubDate>March 2009</pubDate> 
</item>
<item>
  <title>Our world is becoming more instrumented, interconnected and intelligent. That's smart</title> 
  <link>http://www.ibm.com/uk/smarterplanet/?ca=sp_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>People want the world to work smarter. Now's the time we can make it happen. Learn how technology is enabling a smarter planet.</description> 
  <language>uk-en</language>
  <pubDate>March 2009</pubDate> 
</item>


<item>
  <title>Predictions for 5 near-term innovations</title> 
  <link>http://www.ibm.com/uk/pov/five_in_five_0109/index.shtml?ca=pov_five_in_five_0109_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Ubiquitous solar cells, voice browsing, digital dressing rooms, health forecasts and memory tools.</description> 
  <language>uk-en</language>
  <pubDate>January 2009</pubDate> 
</item>  
<item>
  <title>Help wanted: managing today's workforce</title> 
  <link>http://www.ibm.com/uk/pov/humancapital/index.shtml?ca=pov_humancapital_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Companies face many challenges as they work to develop a highly adaptable workforce for today's fast-moving, ever-changing market.</description> 
  <language>uk-en</language>
  <pubDate>January 2009</pubDate> 
</item>  
<item>
  <title>Innovation in retail banking</title> 
  <link>http://www.ibm.com/uk/pov/banking/index.shtml</link>
  <description>Retail banking is changing. Find out what leading banks are doing to differentiate and thrive.</description> 
  <language>uk-en</language>
  <pubDate>January 2009</pubDate> 
</item>  
<item>
  <title>How It Works: The Intelligent Utility Network</title> 
  <link>http://www.ibm.com/uk/pov/podcasts/howitworks/index.shtml?ca=pov_podcasts_howitworks_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Technology is already making a major impact on reducing energy costs and enabling more effective distribution of power.</description> 
  <language>uk-en</language>
  <pubDate>January 2009</pubDate> 
</item>  
<item>
  <title>World Community Grid harnesses idle PC power</title> 
  <link>http://www.ibm.com/uk/pov/howitworks/worldcommunitygrid/index.shtml?ca=pov_worldcommunitygrid_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Volunteer your PC's unused computing power to advance AIDS research, help treat cancer and improve the way we live. Here's how it works.</description> 
  <language>uk-en</language>
  <pubDate>January 2009</pubDate> 
</item>  
<item>
  <title>Intelligent energy for economies and the planet</title> 
  <link>http://www.ibm.com/uk/pov/energy/index.shtml?ca=pov_energy_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>For energy use that can both build economies and protect the planet, we have to redesign the systems that bring power to the people.</description> 
  <language>uk-en</language>
  <pubDate>November 2008</pubDate> 
</item> 
<item>
  <title>IBM and the world’s great rivers</title> 
  <link>http://www.ibm.com/uk/pov/environment/index.shtml?ca=pov_environment_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>High-performance computing is coming to the aid of the world's watersheds. Here's what IBM is doing.</description> 
  <language>uk-en</language>
  <pubDate>November 2008</pubDate> 
</item> 
<item>
  <title>The Virtual Forbidden City. Supreme Harmony. Heavenly Purity. Dragons, concubines and more.</title> 
  <link>http://www.ibm.com/uk/pov/forbiddencity/index.shtml?ca=pov_forbiddencity_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>IBM and the Palace Museum have opened one of the five most important palaces in the world… to you. The Virtual Forbidden City: Beyond Space and Time, a first-of-a-kind, fully immersive, three-dimensional virtual world re-creates a visceral sense of space and time – as it was centuries ago during the Ming and Qing dynasties – for almost anyone with access to the Internet.</description> 
  <language>uk-en</language>
  <pubDate>October 2008</pubDate> 
</item> 
<item>
  <title>How it works: recycling and refurbishing computers</title> 
  <link>http://www.ibm.com/uk/pov/refurbishing_recycling/index.shtml</link>
  <description>What did you do with your old computer? IBM processes about 40,000 used notebooks and hard drives per week in our centres around the world. This can include inspection, repair and data scrubbing, then either complete refurbishment for resale or recycling into raw components. Here's how it works.</description> 
  <language>uk-en</language>
  <pubDate>September 2008</pubDate> 
</item> 
<item>
  <title>Harley-Davidson revs up dealer service</title> 
  <link>http://www.ibm.com/uk/pov/harley_davidson/index.shtml?ca=pov_harley_davidson_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Intuitive search, role-based content and easy-to-use tools provide Harley-Davidson dealerships with the Web experience they'd expect from a brand known for performance.</description> 
  <language>uk-en</language>
  <pubDate>August 2008</pubDate> 
</item> 
<item>
  <title>The Next 5 in 5</title> 
  <link>http://www.ibm.com/uk/pov/next_five_in_five/?ca=pov_next_five_in_five_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Medical avatars. Digital foods. And smart everything: appliances, cars and mobile phones. What's next? IBM picks out the top five innovations that we think will change the way we work, play and live over the next five years. Take five and read our 2nd annual Next 5 in 5. And you'll be smarter too.</description> 
  <language>uk-en</language>
  <pubDate>March 2008</pubDate> 
</item> 
<item>
  <title>Virtual Worlds, Real Leaders</title> 
  <link>http://www.ibm.com/uk/pov/virtual_worlds/?ca=pov_virtual_worlds_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>A new study seeks to better understand how successful leaders behave in online games and learn what aspects of game environments leaders leverage to be more effective.</description> 
  <language>uk-en</language>
  <pubDate>Thu, 10 January 2008 14:38:30 GMT</pubDate> 
</item> 
<item>
  <title>The changing role of the CIO: from technology manager to chief innovator</title> 
  <link>http://www.ibm.com/uk/pov/cio_changing/index.html?ca=spov_cio_changing_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Quest Diagnostics CIO Mary Hall Gregg talks about creating a culture that encourages innovation, how the role of CIO has changed, and the surprising benefits of their premier product, Care360. Don't miss these conversations.</description> 
  <language>uk-en</language>
  <pubDate>Thu, 27 Nov 2007 16:38:30 GMT</pubDate> 
</item> 
<item>
  <title>World class media</title> 
  <link>http://www.ibm.com/uk/pov/media/october07/index.html?ca=pov_media_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Chris Armstrong of Galway, Ireland, didn't want to rent a DVD, he wanted to watch a movie. Being an inventor and entrepreneur, he came up with an innovative solution. Here's how he made it real — and global.</description> 
  <language>uk-en</language>
  <pubDate>Thu, 02 Nov 2007 16:38:30 GMT</pubDate> 
</item>  
<item>
  <title>Why midsize matters</title> 
  <link>http://www.ibm.com/uk/pov/midmarket/october07/index.html?ca=pov_midmarket_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>In our accelerated, flatter world, success belongs to companies who are flexible, fast and innovative - and size doesn't matter. See what midsize companies are doing to thrive in this new environment.</description> 
  <language>uk-en</language>
  <pubDate>October 2007</pubDate> 
</item>
<item>
  <title>A closer look at RFID</title> 
  <link>http://www.ibm.com/uk/pov/rfid/september07/index.html?ca=pov_rfid_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Radio frequency identification technology has come a long way. And businesses can go even further by going beyond the beep and leveraging powerful insight into their enterprises.
 </description> 
  <language>uk-en</language>
  <pubDate>September 2007</pubDate> 
</item>
<item>
  <title>Blogs go to work</title> 
  <link>http://www.ibm.com/uk/pov/blogs/august07/index.html?ca=pov_blogs_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Blogs are good for business! Many IBMers use their Internet blogs to open up their work and expertise to a wider audience, and to gain insight from customers, partners and even competitors.
 </description> 
  <language>uk-en</language>
  <pubDate>August 2007</pubDate> 
</item>
 <item>
  <title>Stockholm gets out of a jam</title> 
  <link>http://www.ibm.com/uk/pov/stockholm/may07/index.html?ca=pov_stockholm_&amp;me=w&amp;met=uk_ideas_from_ibm</link>
  <description>Traffic made life difficult in Stockholm. But with IBM, the city found a way to reduce congestion, boost public transport usage and improve the overall quality of life for its citizens. Here's how it works.</description> 
  <language>uk-en</language>
  <pubDate>June 2007</pubDate> 
</item>

<item>
  <title>Driving innovation</title> 
  <link>http://www.ibm.com/uk/pov/drivinginnovation/?ca=pov_drivinginnovation_&amp;me=w&amp;met=uk_ideas_from_ibm</link> 
  <description>Green cars. Road charging. Smart-card transit systems. These are just some of the innovations envisioned for improving our world of transportation. </description> 
  <pubDate>June 2007</pubDate> 
</item>
<item>
  <title>Turning green with ingenuity</title> 
  <link>http://www.ibm.com/uk/pov/gio/index.html?ca=pov_gio_&amp;me=w&amp;met=uk_ideas_from_ibm</link> 
  <description>Environmental protection and business interests may often be portrayed as being at odds in the popular media, yet they're increasingly not only compatible, but simultaneously attainable.</description> 
  <pubDate>January 2007</pubDate> 
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