Storage London event

Storage London event

The future of storage and of business itself lies in the relentless requirement to derive ever more value from data.

Data is the lifeblood of your business and how you use it makes all the difference.

At IBM, we have a history of constant design and innovation – creating Software Defined and Storage solutions that are more efficient and better value than ever before.

Download the presentation and find out what your organisation can do to increase time to value in a data driven market.

Storage London Event

Storage London Event

Highlights

Andy Walls

Andy Walls - IBM Fellow and FlashSystem CTO and Chief Architect, IBM WW

Edward J. Walsh

Edward J. Walsh - General Manager, Storage & Software

Defined Infrastructure IBM Systems

Levi Norman

Levi Norman - Director Storage Marketing, IBM WW

Morning Agenda

09:00

Arrivals and Light Breakfast
Experience the thrill of driving an F1 racing car in the Red Bull Racing Playseats

10:00

Welcome and Opening remarks
Dave Walsh, Storage and Software Defined Director, IBM UKI

10:10

Driven By Data: The Race to Greater Value
Ed Walsh, General Manager - Storage & Software Defined Infrastructure, IBM WW

Data has become the driving force behind successful businesses, making demands throughout the entire IT infrastructure leading to shifts in the storage market. Ed Walsh, General Manager, IBM Storage & Software Defined Infrastructure, explores how IBM's history of innovation is leading the way through storage market disruptions and new business requirements.

10:40

Storage Utility Offering
Levi Norman, Director Storage Marketing, IBM WW

11:00

Break

11:35

Flash Without Compromise
Andy Walls, IBM Fellow and FlashSystem CTO and Chief Architect, IBM WW

Introducing the next generation of IBM Flash Storage. He will cover how enhancements to the IBM Storage portfolio bring flash to new levels of efficiency.

12:15

IBM FlashSystem - A client perspective
Peter Buckland Merrett, Infrastructure Manager, G-Research

12:30

Q&A session with Christian Horner
Christian Horner, Team Principal for Red Bull Racing

13:00

Lunch
Lunch & More RBR playseat driving

14:15

Close

Afternoon Agenda

IBM and IBM Business Partners Only

14:30

Welcome
Paul Brown, Vice President, Business Partners & Service Providers, IBM UKI

14:40

Storage Utility Offering: What's in it for you
Levi Norman, Director Storage Marketing, IBM WW

15:00

An introduction to Spectrum Protect Plus
Richard Wallace, Spectrum Protect Plus Business Development Manager, IBM UKI

15:30

Break

15:50

IBM Flash Business Without Compromise Channel
Andrew Walls, IBM Fellow, CTO and Chief Architect FlashSystem, IBM WW

16:20

Winning with IBM Software Defined & Storage
Robert Condon, Channel Sales Enablement Director, IBM WW

16:40

Anatomy of a Win
Storage Sales, IBM UKI

17:10

Q&A Panel
Andy Walls, IBM Fellow and FlashSystem CTO and Chief Architect, IBM WW

Ed Walsh, General Manager - Storage & Software Defined Infrastructure, IBM WW

Karen Fletcher, Channel Growth Manager for Software Defined Storage, IBM UKI

Robert Condon, Channel Sales Enablement Director, IBM WW

17:30

Close

Christian Horner

Guest speaker:
Christian Horner OBE

Team Principal of Red Bull Racing

Andy Walls

Andy Walls
IBM Fellow and FlashSystem CTO and Chief Architect, IBM WW

Dave Walsh

Dave Walsh
Storage and Software Defined Director, IBM UKI

Edward J. Walsh

Edward J. Walsh
General Manager, Storage & Software Defined Infrastructure IBM Systems

Peter Buckland Merrett

Peter Buckland Merrett
Infrastructure Manager, G-research

Christian Horner

Christian Horner OBE

Team Principal of Red Bull Racing

Christian Horner is Team Principal of Red Bull Racing. After a career racing in F3, F2 and F3000, Horner founded the Arden International Racing Team. Arden dominated the final years of the F3000 championship, and when Red Bull Racing debuted in 2005, Horner was appointed Team Principal. Horner has been responsible for building up the team from humble beginnings, making astute driver signings, but also building up a technical base to rival teams with much larger resources.

Inheriting the remnants of the Jaguar Team, Horner set about reinvigorating each department in pursuit of a dedicated squad motivated by the single goal of reaching the top. Horner then continued to work with the team, placing the right people in the right positions including the hiring of Adrian Newey. Horner had, by 2009, built a team capable of winning races, the first came with a one-two finish for winner Sebastian Vettel and Mark Webber at the Chinese Grand Prix.

Since then the team has been an incredible success, being runners-up in both the Constructors’ and Drivers’ Championships in 2009 and winning both the Drivers’ and Constructors’ World Championship in 2010, 2011, 2012 and 2013.

The 2014 and 2015 season became a period of transition for the team as the sport underwent some of the most radical set of technical regulation changes seen for decades. A challenging start to these years saw the team battling for reliability, but Horner has relied on the passion and commitment of the team at his disposal to led them to a remarkable recovery, ending the season in second place in the Constructors' Championship in 2014 and fourth place in 2015, respectively.

The team returned to front-running status in 2016 and finished as Constructors' Championship runners up thanks to Verstappen's first career win (on his first race weekend with the team) and Ricciardo's superb fourth career grand prix victory, at the Malaysian Grand Prix.

The 2017 season offers more opportunities. The largest regulations changes since the introduction of hybrid power are putting the emphasis firmly back on chassis and aerodynamics – traditionally the team's forte. It's a hugely exciting period in Formula One and one the team, with Christian at its head, is more than ready for.

Andy Walls

Andy Walls

IBM Fellow and FlashSystem CTO and Chief Architect, IBM WW

Andy Walls is Chief Architect and CTO for IBM’s Flash Storage. He is also an IBM Fellow, IBM’s most prestigious Honor.

Andy is a pioneer in enabling flash in the enterprise and has developed storage and server products that achieve consistently high performance while still providing the endurance and availability that enterprises require. He was responsible for the Texas Memory Acquisition and defined the architecture for the very popular FlashSystem 840 and 900, V9000 and A9000.

He is defining next generation products that can be used in traditional SAN environments as well as the cloud and by emerging workloads.

He is widely recognised as an expert in storage and Flash and has designed ASICs, PCBs, firmware stacks and systems. Known as an innovator, he has applied for or filed over 100 patents. Andy has worked for IBM his entire 35-year career and holds a BSEE from UC Santa Barbara.

Dave Walsh

Dave Walsh

Storage and Software Defined Director, IBM UKI

Dave Walsh is the IBM Systems Director for Software Defined Storage in the UK & Ireland, responsible for bringing solutions to clients that help them drive additional value and return on investment of their current data centers while transforming those data centers to leverage hybrid cloud technologies and new application development for the API Economy.

During a 14 year career in IBM, Dave has held several senior sales and business roles across IBM Systems, Global Technology Services and Digital Media business units. Outside of IBM, he spent eight years leading a sales performance consultancy company that led the way for senior executives to transition and revolutionise the performance of their sales units and sales leaders to reach better business results.

Dave holds an Honours Degree in Computer-Aided Engineering & Design, and lives in Portishead near Bristol with his wife and two daughters.

Edward J. Walsh

Edward J. Walsh

General Manager, Storage & Software Defined Infrastructure IBM Systems

Edward J. Walsh is General Manager, IBM Storage & Software Defined Infrastructure, a business division that is part of the company’s Systems Unit. In this role he is responsible for all facets of the Storage and Software Defined Infrastructure business including strategy, architecture, operations, technology development and overall financial performance.

He has more than 25 years of senior level management experience with public, private and venture backed firms in the storage industry.

He has held key leadership roles at both EMC and IBM. From 2010-2013, Mr. Walsh led marketing and strategy for IBM Storage, and from 2006-2007 he was a General Manager at EMC focused on storage backup and recovery.

Mr. Walsh was previously CEO of Catalogic Software, a data protection and copy data management company. In addition to Catalogic Software, he has served as CEO of three other data storage companies: Storwize, acquired by IBM in 2010; Virtual Iron, acquired by Oracle in 2009; and Avamar, acquired by EMC in 2006. In 1989, he co-founded Articulent a systems integrator and consulting company focused on data management solutions. Articulent was acquired by CNT in 2001.

Mr. Walsh is known for his ability to reposition organizations, reversing flat or declining revenues and leading companies into new strategic directions.

Mr. Walsh holds an undergraduate degree from University of Massachusetts and an MBA from Massachusetts Institute of Technology (MIT). He serves on the MIT Sloan Alumni Board.

Peter Buckland Merrett

Peter Buckland Merrett

Infrastructure Manager, G-research

Started his IT career with the London Stock Exchange, where he worked for 10 years as a Windows engineer on the InfoLect\TradElect Trading and MarketData Platform.

In 2012 he joined the Systems Administration team at G-Research, a Financial Services provider in Central London.

Over the last 6 years, this team has grown to 14, managing a predominantly Windows\SQL Server estate of thousands of servers and multi-PB of storage.
This storage platform includes almost 1PB of IBM Flash across the full FS range and used for a variety of intensive research and trading applications.

This environment continues to grow as the company moves towards an All Flash basis for Block Storage.

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