Join IBM Colin Williams as he discusses how smart products are converging with conventional information technology to form revolutionary ecosystems and new business models that are permanently changing how we work, live and play. Colin will discuss how manufacturing and software companies alike will judge success based on how well their products can be integrated into larger "systems of systems", or the smart electric grid. Intelligence will be placed wherever it most logically fits, sometimes in embedded software and sometimes in backend systems accessed over a network. In what might be described as a "new era of client-server," the client may be a car, airplane, cell phone, medical device, or any manufacturing company where the software capabilities in the "client" are integrated with the product’s mechanical, electrical, and electronic engineering design.

Software is becoming ubiquitous in the things we touch and use every day, and all companies, whether manufacturing or IT, will need to develop a significant competency in software delivery to remain competitive and relevant. Join Colin for this insightful discussion about how the trends of "smarter products" and "systems of systems" are leading to the convergence of manufactured products and information technology. How will this effect Engineering and Product design?

Colin Williams, Global Business Solution Advisor
Colin Williams is one of IBM global business solution advisors, and a speaker in the field of innovation & engineering transformation. He has 15 years of experience in the hi tech and electronics industry, and has worked in the engineering consulting segment for the past eight years. He currently provides business & technology solution guidance to clients aiming to improve their engineering and product management processes.
Colin acts as a technical advocate towards IBM clients bringing IBM best practices in forms of technology solutions, process methodologies and innovation around future IT systems and business models.

In this session you will learn four major principles of requirements management and, more importantly, how these will assist you in ensuring the success of your projects. You will have greater confidence that objectives are being met. You will improve customer / supplier relations through better definition and understanding of contracts. Your ability to track progress of projects will be improved. You will save costs through cost / benefit analysis.

Morgan Brown, IBM UK, Strategic Operations Manager, RM Product Delivery Team
Morgan is a key member of the Requirements Management Product Delivery Team, a multi-million dollar business within IBM Rational. Since joining Telelogic, initially in Professional Services in 2005, and later as part of the Product Division Morgan focused on Strategic and Corporate level customers at a Global Level, participating in critical activities to contribute to their success. Morgan’s focus is on "customer first", making sure prospects and customers believe in and trust IBM Rational’s capabilities to deliver to the highest standards.

Improve the communication and collaboration in the development project for all stakeholders. We will explain the benefits of systems modeling and how Rhapsody can help companies maximizing the value of the benefits when doing systems modeling. Find out how to connect the systems model to the requirements and get an idea on how other companies have solved similar issues.

Johan Rodin, Technical Sales IBM Rational, Application Development
In his current position, Johan is covering the entire Rational product portfolio within areas such as requirements management, analysis & design, code and code analysis. With his long experience of modeling he has during the last eight years helped customers to become productive using tools for model driven development.

Effective integration of software with mechanical, electronic, and electrical engineering is an increasingly critical success factor, requiring a framework for collaboration and visibility across diverse, globally distributed teams. Find out how IBM Rational DOORS can assist you in delivering and developing on expectations. Keep track of your customer requirements and your internal requirements in today's complex and rapidly evolving world.

Roger Thyrell, Principal Field Application Engineer RM
Roger Thyrell is one of Rational’s most experienced Requirements Management Technical Professionals in the Nordics with more than ten years of experience of Requirements Management and IBM Rational DOORS. He is responsible in several business cases for handling the technical issues in large implementations. He currently provides Information Architecture Workshops, standard and customized trainings in the field of Requirements Management to our customers.