Industry–Leading Solutions for Marketers

Case Study

HSN - connecting the best storytellers with the right audience

See how HSN uses analytics to gain insight into customer preferences around content, products and channels—helping it connect the best stories with the right audience.

Case Study

YOOX Net-a-Porter Group brings customers to the catwalk

Find out how YOOX NET-A-PORTER GROUP (YNAP) is creating a single customer-view to better understand customer demands, and a single control-point for global distribution so it can get products to them faster.

Case study

The KLM Open App: 18 holes in one app

With the KLM Open app, IBM iX helped transform some of the golf fans’ disadvantages into fan empowerment, showing that with great design and end-to-end technology, you don’t need to reinvent a traditional game to reinvent the experience!

Case Study

Standard Life starts a cognitive journey with real time personalised marketing

See how Standard Life are analysing real insights to nurture customer loyalty and drive retention.

Case study

GroupM increases marketing conversion rates by 50 percent

Irrelevant ads are a waste of time for consumers and a waste of money for the brand behind the campaign. To help marketing campaigns stand out against the background noise, GroupM uses machine-learning algorithms to gain ever-greater levels of insight into the targeting, timing and placement of ads—driving dramatically higher conversion rates.

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An Afternoon With Watson Marketing

 

Why Don't Consumers Love Brands Anymore?

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Connect with experts

Caroline Boscher

Caroline Boscher

Watson Customer Experience Leader

Expert, innovator and disruptor on digital transformation

Eva Haakman

Eva Haakman

Expert on Analytics Solutions for Business users


Cristina Meniuc

Cristina Meniuc

Senior Consultant - Customer Experience Transformation