YOOX Net-a-Porter Group brings customers to the catwalk
Find out how YOOX NET-A-PORTER GROUP (YNAP) is creating a single customer-view to better understand customer demands, and a single control-point for global distribution so it can get products to them faster.
With the KLM Open app, IBM iX helped transform some of the golf fans’ disadvantages into fan empowerment, showing that with great design and end-to-end technology, you don’t need to reinvent a traditional game to reinvent the experience!
GroupM increases marketing conversion rates by 50 percent
Irrelevant ads are a waste of time for consumers and a waste of money for the brand behind the campaign. To help marketing campaigns stand out against the background noise, GroupM uses machine-learning algorithms to gain ever-greater levels of insight into the targeting, timing and placement of ads—driving dramatically higher conversion rates.