Flash Launch – Milan event

Flash Launch – Milan event

Is your business driven by data?

The future of storage and of business itself lies in the relentless requirement to derive ever more value from data.

Our experts explain how the next-generation of IBM Flash Storage delivers groundbreaking innovations to help your business gain competitive advantage, including:

  • Inline data reduction with no performance impact
  • 3X density of previous generations
  • Greater than 3.6X endurance

Agenda

12:30

Registration & Welcome lunch

13:45

Welcome and Opening remarks
Marco Utili, Director of Systems Hardware Sales, IBM Italy

14:00

Why is IBM Storage essential for clients

Data Center modernization: IBM All Flash Solutions for Cognitive Systems
Eric Herzog, Chief Marketing Officer Storage Division and VP of WW Storage Channels, IBM

Moderated Panel Discussion - The customers' voice
Panel chaired by Eric Herzog, Chief Marketing Officer Storage Division and VP of WW Storage Channels, IBM

15:00

Business without compromise: the difference between leading and falling behind

Driven by data: Your business without compromise
Ed Walsh, General Manager Storage & Software Defined Infrastructure, IBM

Flash without compromise
Andy Walls, IBM Fellow, CTO and Chief Architect, Flash Systems, IBM

16:00

Final consideration & wrap up
Enrico Cereda, General Manager IBM Italy

Guest Speaker: Jean Alesi, Ex Formula1 Racing Driver


16:30

Guided Visit to Alfa Romeo Museum

Jean Alesi

Jean Alesi
Formula One Racing Driver

Enrico Cereda

Enrico Cereda
President and General Manager of IBM Italy

Eric Herzog

Eric Herzog
Vice President, Product Marketing and Management
Vice President, WW Storage Channels, IBM

Marco Utili

Marco Utili
Director of Systems Hardware sales at IBM Italy

Andy Walls

Andy Walls
Chief Architect and CTO for IBM’s Flash Systems Division, IBM

Edward J. Walsh

Edward J. Walsh
General Manager, Storage & Software Defined Infrastructure, IBM Systems

Edward J. Walsh

Edward J. Walsh

General Manager, Storage & Software Defined Infrastructure
IBM Systems

Edward J. Walsh is General Manager, IBM Storage & Software Defined Infrastructure, a business division that is part of the company’s Systems Unit. In this role he is responsible for all facets of the Storage and Software Defined Infrastructure business including strategy, architecture, operations, technology development and overall financial performance.

He has more than 25 years of senior level management experience with public, private and venture backed firms in the storage industry.

He has held key leadership roles at both EMC and IBM. From 2010-2013, Mr. Walsh led marketing and strategy for IBM Storage, and from 2006-2007 he was a General Manager at EMC focused on storage backup and recovery.

Mr. Walsh was previously CEO of Catalogic Software, a data protection and copy data management company.  In addition to Catalogic Software, he has served as CEO of three other data storage companies: Storwize, acquired by IBM in 2010; Virtual Iron, acquired by Oracle in 2009; and Avamar, acquired by EMC in 2006.  In 1989, he co-founded Articulent a systems integrator and consulting company focused on data management solutions. Articulent was acquired by CNT in 2001.

Mr. Walsh is known for his ability to reposition organizations, reversing flat or declining revenues and leading companies into new strategic directions.

Mr. Walsh holds an undergraduate degree from University of Massachusetts and an MBA from Massachusetts Institute of Technology (MIT).  He serves on the MIT Sloan Alumni Board.

Andy Walls

Andy Walls

Chief Architect and CTO for IBM’s Flash Systems Division, IBM

Andy Walls is Chief Architect and CTO for IBM’s Flash Storage. He is also an IBM Fellow, IBM’s most prestigious Honor.

Andy is a pioneer in enabling flash in the enterprise and has developed storage and server products that achieve consistently high performance while still providing the endurance and availability that enterprises require.

He was responsible for the Texas Memory Acquisition and defined the architecture for the very popular FlashSystem 840 and 900, V9000 and A9000. He is defining next generation products that can be used in traditional SAN environments as well as the cloud and by emerging workloads.

He is widely recognized as an expert in storage and Flash and has designed ASICs, PCBs, firmware stacks and systems. Known as an innovator, he has applied for or filed over 100 patents. Andy has worked for IBM his entire 35-year career and holds a BSEE from UC Santa Barbara.

Enrico Cereda

Enrico Cereda

President and General Manager of IBM Italy

Enrico Cereda has been named President and General Manager of IBM Italy.

Between July 2013 and the end of 2015, he led its Global Technology Services as General Manager. Prior to this role, he was Vice President, Systems and Technology Group.

His international experience includes assignments at IBM worldwide headquarter in New York, as Executive Assistant to the SVP Software Group Sales for a couple of years, and a role of Director of Middleware Software Europe at Madrid Headquarter.

He currently holds positions in Assolombarda, as member of the General Council with a delegation for Internationalization and Europe, in Confindustria Digitale as member of its General Council and in the American Chamber of Commerce Board of Directors.

Cereda has also been named President of IBM Italy Foundation.

Eric Herzog

Eric Herzog

Vice President, Product Marketing and Management
Vice President, Worldwide Storage Channels

Eric’s responsibilities include worldwide product marketing and management for IBM's award winning family of storage solutions, software defined storage, integrated infrastructure, and software defined computing, as well as responsibility for global storage channels. Herzog has over 30 years of product management, marketing, business development, alliances, sales, and channels experience in the storage software, storage hardware, and storage solutions markets, managing all aspects of marketing, product management, sales, alliances, channels, and business development in both Fortune 500 and start-up storage companies.

Prior to joining IBM, Herzog was Chief Marketing Officer and Senior Vice President of Alliances for allflash storage provider Violin Memory. Herzog was also Senior Vice President of Product Management and Product Marketing for EMC’s Enterprise & Mid-range Systems Division, where held global responsibility for product management, product marketing, evangelism, solutions marketing, communications, and technical marketing with a P&L over $10B. Before joining EMC, he was vice president of marketing and sales at Tarmin Technologies. Herzog has also held vice president business line management and vice president of marketing positions at IBM's Storage Technology Division, where he had P&L responsibility for the over $300M OEM RAID and storage subsystems business, and Maxtor (acquired by Seagate). Herzog has held vice president positions in marketing, sales, operations, and acting-CFO roles at Asempra (acquired by BakBone Software), ArioData Networks (acquired by Xyratex), Topio (acquired by Network Appliance), Zambeel, and Streamlogic.

Herzog holds a B.A. degree in history from the University of California, Davis, where he graduated cum laude, studied towards a M.A. degree in Chinese history, and was a member of the Phi Alpha Theta honor society.

Marco Utili

Marco Utili

Director of Systems Hardware sales at IBM Italy

As director of Systems HW Sales at IBM Italy, Marco Utili is responsible for the strategic direction and ongoing operations for IBM’s hardware and operating systems infrastructure sales in the Italian market. He owns the P&L of this key division, managing sales forces, technical pre-sales specialists, IT Architects, channel and marketing.

Prior to this assignment, Mr. Utili led the Banking and Financial Institutions sales team for Centre/South of Italy. In this role, he was responsible for Customers relationship and overall IBM sales.

From 2006 to 2010 Marco Utili had responsibility for Mainframe business in Italy, managing P&L sales forces, technical pre-sales specialists, channel and marketing.
He joined IBM in 2001 as sales specialist in the Systems and Technology Group three months after his graduation in Business Administration at Federico II University in Naples.

Marco Utili has an M.B.A. from the Henley Business School. He is married with Valentina and they have one son, Riccardo.

Jean Alesi

Jean Alesi

Formula One Racing Driver

Da sempre tra i piloti più amati dagli appassionati di motori, Jean Alesi è stato per lungo tempo sinonimo di grinta, passione e istinto incosciente, una combinazione capace di esaltare le folle che lo hanno sostenuto per tutta la sua lunga carriera.

Nato nel 1964 ad Avignone da genitori italiani, inizia a gareggiare con i kart nel 1980 passando tre anni dopo al monomarca transalpino dedicato alle Renault 5 Turbo e, nel 1984, alla Formula Renault. Inizia a farsi notare a 22 anni, ottenendo il secondo posto dietro al connazionale Yannick Dalmas. Nel 1987 diventa campione francese di F3 e l’anno seguente fa il salto di categoria in F3000 conquistando il titolo nel 1989.

Nello stesso anno Alesi comincia la sua carriera in F1, ottenendo al debutto uno strabiliante quarto posto al volante della Tyrrel. Nelle prime due stagioni in F1, Alesi ottiene più punti dei compagni di squadra dell’epoca, rispettivamente Jonathan Palmer e Satoru Nakajima, e attira l’attenzione di uno dei più grandi piloti di sempre, Ayrton Senna, che nel 1990, a Phoenix, si ritrovò con la sua McLaren a duellare con il talentuoso e spavaldo ragazzo.

Grazie a questi importanti traguardi si assicura il volante della Williams per il 1991 ma decide invece di correre per la Ferrari. Gli anni al volante della Rossa sono contraddistinti da alti e bassi, culminando nel 1995 con la prima e unica vittoria della sua carriera in F1,durante il GP del Canada. L’anno seguente Alesi passa alla Benetton terminando il mondiale in quarta posizione. Dopo due stagioni in Benetton, si trasferisce alla Sauber e nel 2001 termina la propria carriera in F1 al volante della Prost.

Gli anni successivi lo vedranno protagonista del campionato tedesco di DTM al volante della Mercedes. Lasciata questa categoria nel 2006, Jean Alesi si cimenta nel campionato asiatico Speedcar Series mentre due anni più tardi affronta l’endurance con la Ferrari F430 del team AF Corse. L’ultima apparizione di Jean Alesi nel motorsport risale alla 500 Miglia di Indianapolis del 2012 alla guida di una monoposto del team Fan Force United.

Nel 2006 viene insignito a Parigi del prestigioso “Légion d’Honneur” per i suoi meriti sportivi dal Ministro Francese alla gioventù e allo sport. Oggi Alesi, coltiva la propria passione per il mondo dei motori seguendo i progressi del figlio Giuliano, promessa del motorsport attualmente pilota di GP3 Nonostante quell’unica vittoria, Jean Alesi rimane una delle icone di questo sport e un simbolo per tutti gli appassionati, ultimo di una generazione di fenomeni che hanno.

Milan event photo gallery

Milan event photo gallery

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