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IBM and rugby. IBM is the sole sponsor of ITV's coverage of the Rugby World Cup.IBM and rugby. IBM will be the sole sponsor of ITV's coverage of the Rugby World Cup.

IBM sponsors the 2011 ITV coverage of the Rugby World Cup


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Convert your data into smarter outcomes

IBM are proud sponsors of the Rugby World Cup 2011 coverage on ITV and STV. Rugby is a game where a smart decision can make the difference between winning and losing. And it’s the same with IBM data analytics – making decisions through smarter use of data makes for a smarter business outcome.

IBM has deep capabilities in data analytics, and can help you interpret your company’s data in new and more useful ways. For example, 1 in 3 business leaders frequently make critical decisions without the information they need – with IBM data analytics that needn’t happen.

The world is alive with data and the more we understand that data the more answers we find. That’s why data management and analysis is already helping to lower energy costs, ease traffic and detect diseases faster – to build a smarter planet.

To see how your business could benefit from IBM’s smart data, view the supporting videos and case studies below.

Rugby fans can also enter our free prize draw to win signed Rugby World Cup balls and IBM goody bags.


Case studies

  • Wimbledon

    Innovative ways of using the vast amounts of match data to build a richer experience for players and fans.

  • Marwell Zoo

    Working with Marwell Wildlife to use predictive analytics to protect the endangered Grevy's Zebra.

  • Red Funnel

    Red Funnel enhance customer service with Twittering ferries.

IBM and the Rugby World Cup

IBM sponsors the Rugby World Cup on ITV/STV

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