Wimbledon 2013

Wimbledon 2013: See how IBM serves up Wimbledon

Less is more with IBM SmartCloud

Cloud computing, often referred to as simply “the cloud,” is the delivery of on-demand computing resources — everything from applications to data centres — over the Internet and on a pay-for-use basis.

During 2013, there were over 19 million visitors and around 430 million page views of wimbledon.com during The Championships. This is large by any standards, especially for a business that for fifty weeks of the year is a small private tennis club in South West London. IBM hosts the wimbledon.com website all year round using a private cloud. This means that for most of the year, when demand is lower, a small amount of infrastructure is allocated to the service, yet as things ramp up as The Championships approach, additional capacity is added dynamically as need dictates, without interrupting service for a second.


Dynamic Provisioning

This requires a sophisticated, robust and flexible IT infrastructure to ensure each visitor to the site has a great user experience. However, demand varies widely and is difficult to predict, so we use dynamic provisioning to ensure we have just enough capacity to service a widely fluctuating demand whilst not ‘over provisioning’ and wasting energy and cost.

Dynamic provisioning analyses historic web use, player popularity, the schedule of play and the social media buzz about particular matches. All this input enables us to ensure that we have just the right amount of resources to ensure a perfect visitor experience whilst not ‘over provisioning’ so we don’t waste energy or cost at the same time.

Previous Instance Allocation
Capacity provisioned more closely to actual demand


Like many organisations, IBM faces a number of business challenges with its IT Infrastructure. These include rising global energy prices, constant pressure on IT budgets and many aging data centres. Despite this, demand rises inexorably, so we look to smart technologies to help us keep costs in check.

IBM SmartCloud technology:

Big Data
IBM Cloud takes account of twitter trends to help predict demand