Wimbledon 2014

Serving up 25 years of exceptional fan experiences

Wimbledon 2014. Serving up 25 years of exceptional fan experiences. Wimbledon 2014. Serving up 25 years of exceptional fan experiences.

IBM – changing the game at Wimbledon since 1990

For 25 years IBM has been supporting the All England Lawn Tennis Club and The Championships in its mission to be the premiere tennis tournament in the world. We do that by continuously innovating, by not being afraid to demonstrate how technology can add to the fan experience while never detracting from it.

Fan experience made with IBM

The tension builds on Centre Court as a titanic struggle between two players reaches a climax. Only a few thousand people can experience that moment live but the same experience is brought to life and shared through TV screens and digital devices around the world.

Find out how IBM and our digital agency IBM Interactive Experience help make that happen.

Dispatches from Wimbledon

The differences between winning and losing are small: a slip, half a centimetre too long with a lob, just short in stretching for a return.

IBM finds insights in the data to help players perform better and fans to gain more understanding of the games. As The Championships develop, find out how we enhance the fan experience for the world through data through our Dispatches from Wimbledon.

IBM and Wimbledon – 25 years of making history

Maintaining a relationship of any nature for 25 years is challenging. Supporting a premium brand in presenting a world class product to a global audience of 1.2 billion is something that can only be done through close collaboration and by raising the bar every year.

Check out some of our key innovations over the last 25 years


2007 | Analytics. Match analysis DVDs given to Show Court players keeping them ahead of their game with detailed stats on performance.

2007 | Analytics.
Match analysis DVDs given to Show Court players keeping them ahead of their game with detailed stats on performance.

2013 | Mobile. First Wimbledon iPad app developed for tennis enthusiasts on-the-go with nearly 350,000 downloads

2013 | Mobile
First Wimbledon iPad app developed for tennis enthusiasts on-the-go with nearly 350,000 downloads.

2012 | Cloud and Mobile. Live @ Wimbledon digital channel launched offering live video, highlights and clips

2012 | Cloud and Mobile
Live @ Wimbledon digital channel launched offering live video, highlights and clips

1992 | Analytics. Special data entry keypads introduced, enabling tennis experts to collate courtside stats in under a second.

1992 | Analytics
Special data entry keypads introduced, enabling tennis experts to collate courtside stats in under a second