Skip to main content


Data is a Game Changer

Data is a Game Changer.

In both business and sports, IBM is changing the game.

On the court. In the stands. At the pro shop. Everywhere you look in sports, there's data. Data that can provide insight into the performance of tennis players. Predict and prevent injury on the rugby pitch. And help a football stadium create a better fan experience.

Explore this site to learn about IBM's solutions and success stories, and how you can use data to make your business work smarter.

Contact IBM

To learn more about any of the IBM business or technology solutions

IBM and the four Grand Slams™

IBM’s dedicated team of IBM experts partner with all four tennis Grand Slams. The same sophisticated solutions that enhance the fan experience also provide a vital resource to the media, coaches and players.

Rugby Insights featuring IBM TryTracker - RBS 6 Nations

Leicester Tigers

Predictive analytics helps a popular English rugby union club sidestep injury.

Four seconds - The 2014 Wimbledon story

Four seconds - The 2014 Wimbledon story

How IBM Interactive Experience serve up an immersive Wimbledon experience to fans around the world.

Wimbledon in the cloud

Wimbledon in the cloud

IBM’s cloud-based services are the perfect solution for Wimbledon’s digital content offerings. Huge unpredictable spikes in demand make providing just enough capacity to meet the peaks, a complex balancing act. IBM uses social media analytics to help predict patterns of demand to allow accurate provisioning of capacity from these centres. Predicting requirements to dynamically shrink or grow infrastructure to meet actual demand could keep costs down for any business.

Sport as a metaphor for business

Sport as a metaphore for business

IBM’s partnership with the All England Lawn Tennis Club at Wimbledon shows it can deliver complex realtime data solutions to a global audience. The Championships showcase IBM's ability to process and analyse huge amounts of data in realtime, and also what can be achieved with its cloud services, data analytics and social media sentiment tracking.

Serve and Return

A strong (1st) serve can make the difference on the Wimbledon grass.

Rugby Football Union

Rugby Football Union

The Rugby Football Union uses predictive analytics to drive fan engagement.

Wimbledon: Tennis made with IBM Cloud

Wimbledon: Tennis made with IBM Cloud

Wimbledon uses IBM Analytics' data visualisation tools to provide realtime score and statistical data so that tennis fans know what's happening and why.

Game, set and perfect match. Wimbledon and IBM

IBM are using analytics to bring millions of data points captured at The Championship vividly to life, giving fans around the world much greater insight into the competition and a richer experience during every match.

From good to great

Andy Murray ranked in world's top four since 2008.

Rugby Football Union

RFU Partnership video

The Rugby Football Union (RFU) and IBM have announced a strategic five year agreement. As Official Analytics Partner for the RFU, IBM will implement a leading analytics solution to provide fans with realtime insights into the game, including information about individual performance by players – the IBM TryTracker.

Game Changers Blog

Game Changers Blog

IBM analyses data from all across all the sports properties it works with to find the insights behind the games. Check out our blogs to find some thought provoking content to share.

Rick Singer

Tennis and Technology Hit the Courts at the US Open

by Rick Singer

The end of summer brings one of the most popular global sports events of the year - the U.S. Open.

More than 700,000 fans are expected to attend the matches at the USTA's Billie Jean King National Tennis Center in Queens, making the U.S. Open the most-attended, single sports event in the world. Even more viewers are expected to watch this year's tournament on TV, topping the 53 million viewers who tuned in last year on CBS and ESPN.

And a record number of fans are expected to follow the U.S. Open matches on their mobile devices, or seek out the latest match results, news or live streaming of tennis matches at on their computers at work or at home. We're expecting to easily top the 15.5 million visitors who caught the action last year via the tournament's website. These are big numbers all around.

You might not realise, however, that major sporting events like the US Open are not only exciting to watch and follow, but are also a living lab for how "big data" can translate into big business. This year, the USTA is using business analytics to improve the experience for everyone: fans, tennis players, event organisers and broadcasters.

We're all asking the same questions about the 2012 Open. What does Sam Stouser have to do to repeat last year's women's victory, or how can past winners Serena Williams and Maria Sharapova reign again? What can we expect from the men's side? With Rafa Nadal sidelined by injury, will past U.S. Open winners Novak Djokovic or Roger Federer win the men's title? Or will Andy Murray break through, fresh from winning his gold medal at the Olympic Games in London. How can each of them outplay the others to bring home the trophy?

Answering those questions while connecting tennis fans to the action on the court requires a unique digital experience powered by analytics and cloud computing technologies. By offering deeper analysis and a better understanding of how players are performing and ensuring that can handle peak traffic when website demand picks up, my company is helping the USTA serve up an engaging and interactive experience.

For example, SlamTracker is an online dashboard that serves up statistics and information for every match being played. Not only can fans follow live scores, point by point, but they can click on a point on the match's timeline for additional details.

But most importantly, a SlamTracker feature, "Keys to the Match", provides insight into what each player needs to do in order to have a higher likelihood of winning. We analyzed 39 million data points covering Grand Slam matches over the past seven years to provide analytic assessments of players and what they need to do to succeed.

Based on head-to-head games in the past, the system filters and ranks the top three keys to the match for each player. Examples might be the need for an individual player to return a certain percentage of second serves in order to win or whether longer points favor one opponent over the other. Take a look at the keys before the match, then follow a player's performance against them as the sets progress. You'll see in real time that they keys are a great predictor of success.

Use of this technology is not limited to sports. The same analytic software is being used by hospitals to monitor babies in prenatal wards, police forces to prevent crime and financial services companies to improve customer service and cut costs.

Dating back to 1992, when my company became the official information technology provider, the U.S. Open has embraced this type of cutting-edge technology in order to improve tennis fans' enjoyment of the sport. And 2012 is bringing even more ways for fans to follow the action.

This year a new free iPad app has been added to the iTunes Store. It joins the existing US Open iPhone app, US Open Android app, and mobile version of at to provide the latest news and scores. Last year, fans viewed a record number of 84 million pages from their mobile devices.

And while sports writers like to predict who they feel are the most likely to win the U.S. Open, we'll use the IBM Social Sentiment Index to measure what fans are saying and expressing about the tournament on Twitter. Later in the tournament, we'll reveal unique insights based on our analysis of fan sentiment.

Enjoy the tennis no matter how you choose to follow it, since the experience will be immediate and insightful, thanks to technology.

For more information about IBM's work with the US Open, click here: