IBM has been helping sport around the world for over 30 years. By using insights from data, the latest digital and cloud technologies and by fundamentally understanding our client’s needs we help them achieve their goals: to be the best.

We are proud to be partners for both Wimbledon and Rugby Football Union. Learn through success stories in sport how you could achieve success in your business whether through data, design or a number of other IBM solutions.

Delivering a unique digital experience

How the RFU use data to drive decisions

Delivering a unique digital experience

Delivering a unique digital experience

IBM Interactive Experience help design and deliver fan experiences at Wimbledon across all digital channels, the ‘next best thing to being here’.

Delivering a unique digital experience

In pursuit of greatness with cognitive and cloud technologies

The cognitive era is impacting more than just the sports industry. See how other industries are putting Watson to work.

Delivering a unique digital experience

Serena Williams

Serena Williams and Watson discuss how Watson Analytics can customise sports training programs based on biomarker data.

Delivering a unique digital experience

Orreco case study

IBM and Orreco – working to help world class athletes to optimise performance.

Delivering a unique digital experience

Tom Watson on weather and sport video

Tom Watson and IBM Watson discuss the importance of weather data for golf and for your businesses. IBM Watson can help us outthink the unexpected

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