For fashion site Zozotown, even its sales messages fit perfectly. A visualisation of simulated data

Japanese fashion retailer Start Today, took an IBM smarter commerce approach to their business, helping increase annual sales on their Zozotown website by 54.2%. Their customer-centric focus uses Netezza® and Unica® to rapidly analyse massive amounts of data, letting them create personalised messages for each of their 3.8 million customers. Results? The solution helped increase the email open rate by up to five times, and the conversion rate by up to ten times.

See how UK organisations have increased sales and improved business results with IBM Smarter Commerce

• Jessops yields 13% lift with personalised recommendations
• Merlin Entertainments boosts online ticket sales with a global eCommerce solution
• Forrester report: ING delivers personalised product offers across channels in real time

• IBM, the IBM logo, ibm.com, Netezza, Unica, Smarter Planet and the planet icon are trademarks of International Business Machines Corp., registered in many jurisdictions worldwide. Other product and service names might be trademarks of IBM or other companies. A current list of IBM trademarks is available on the Web at www.ibm.com/legal/copytrade.shtml. © International Business Machines Corporation 2010.