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There's a new exhibit at the zoo. It's called analytics.

Learn how The Cincinnati Zoo is generating ROI of 411% by starting small with analytics, and see what it can do for your midsize business.

Read the Cincinnati Zoo case study

There's a new exhibit at the zoo. It's called analytics. Learn how The Cincinnati Zoo is generating ROI of 411% by starting small with analytics, and see what it can do for your midsize business.

Average annual benefits of $738,212

Each analytical component brought value to the zoo. And with every new piece, the benefits were compounded.

Read the Cincinnati Zoo case study

Average annual benefits of $738,212 Each analytical component brought value to the zoo. And with every new piece, the benefits were compounded.

Merchandise sales up 18%

Eliminating slow-selling products and targeting visitors with specific promotions created a spike in merchandise sales and revenue.

Read the Cincinnati Zoo case study

Merchandise sales up 18% Eliminating slow-selling products and targeting visitors with specific promotions created a spike in merchandise sales and revenue.

Food sales up more than 25%

"We forecast a 5% increase in food sales. Getting more than 25% was incredible."
- John Lucas, Director of Operations.

Read the Cincinnati Zoo case study

Food sales up 30% "We forecast a 5% increase in food sales. Getting 30% was incredible." - John Lucas, Director of Operations.

Learn how you can get started in analytics – by starting small.

Read the Cincinnati Zoo case study

Learn how you can get started in analytics -- by starting small. Read the Cincinnati Zoo case study at http://www-01.ibm.com/software/success/cssdb.nsf/CS/STRD-8RZKSX

A Global Network of Expertise

IBM Business Partners are a global network of experts providing solutions to companies all over the world. With the help of IBM, they're able to grow their businesses and connect with other Business Partners worldwide to share ideas.

Success Story

Recology Uses Analytics for a Cleaner Future

Recology Uses Analytics for a Cleaner Future

Recology, a midsize waste management company based in San Francisco, is now working with IBM Business Partner Key Info Systems to reach zero waste - that is, total resource recovery - by 2020.

Success Story

When It's Cloudy Outside, People Eat More Cake

When Its Cloudy Outside People Eat More Cake

See how a European bakery used analytics to discover hidden connections between weather forecast and sales. With this unique insight, they increased profitability by up to 20%.

IBM & MSPs: Building Partnerships

IBM & MSPs: Building Partnerships

At the IBM MSP Forum in June 2012, we brought together some key MSP and ISV representatives along with some senior IBM managers to discuss how IBM help to support their business needs. Our IBM'ers also dig deeper into the importance of partnering with MSPs & ISVs in order to reach crucial target markets.

Effective Analytics in the SMB Market

SMBs across the business landscape are seeing a deluge of data, and more people are looking for ways to extract value from that information, creating the need for efficient business analytics. Here's how IBM is answering the call for companies across industries.

Cincinnati Zoo Starts Small with Analytics

Engine of the Week

Working with IBM Business Partner BrightStar Partners, the zoo deployed an iterative, 3-step solution to increase attendance while reducing marketing costs 43%.

IBM Cognos Express

IBM Cognos Express

IBM® Cognos® Express is the only integrated business intelligence and planning solution built and priced to meet the needs of midsize companies. It delivers essential reporting, analysis, planning, budgeting and forecasting capabilities to gain the insights needed to take action, drive efficiency and identify new opportunities.

Not Just for the Big Guys Anymore

Not Just for the Big Guys Anymore

As a recent survey of C-level executives conducted by Inc. for IBM illustrates, midsize companies are aware of the benefits business analytics can provide, but many are unaware of how accessible the benefits have become.

Success Story

Sun World Improves Business Growth

Sun World Improves Business Growth

Video detailing how the IBM Cognos® solution provides real-time business analytics reporting to analyse operations data and improve harvesting efficiency for Sun World.

Join the Conversation

Visit the IBM online communities for all the latest news, trends and discussions that can help build your midsize business.

Success Story

Keeping Midsize Businesses Safe

Keeping Midsize Businesses Safe

IBM Business Partner Argos Risk leveraged IBM Smarter Analytics to reduce risk by providing users with insights into their creditors, suppliers and partners.

IBM Midsize Minute: Business Analytics & Ticket Sales

IBM Midsize Minute Business Analytics and Ticket Sales

Learn how IBM Business Partner Numius implemented a business analytic solution to help their client Tele Ticket Services integrate their systems in order to make informed decisions.

See the Full Portfolio of IBM Solutions

See the Full Portfolio of IBM Solutions

Powerful, affordable solutions expressly designed to help midsize companies improve efficiency, do more with less, accelerate ROI and seize new opportunities faster than ever.

Analytics in Industry

Analytics in Industry

Learn more about how IBM's Business Analytics and Optimisation services are making a difference across business sectors.

BAO in the Telco industry
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Big Data in the Insurance Industry
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BAO for Consumer Products
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BAO in Energy and Utilities
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BAO in the Auto Industry
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BAO for Pharma
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