Sandy Carter is Vice President, SOA & WebSphere Marketing, Strategy and Channels for IBM Corporation, leader of a global marketing organization with over 14 industry marketing awards in 2007, and author of the SOA technology book called, “The New Language of Business: SOA & Web 2.0

Sandy is responsible for IBM’s cross-company, worldwide SOA marketing initiatives and is in charge of one of IBM’s premiere brands – IBM WebSphere. Under her leadership, IBM WebSphere has realized 15 consecutive quarters of growth at constant currency. Sandy runs IBM’s marketing board for SOA which encompasses all software, services and product units as well as supporting units of finance, support and enablement. She also works closely with acquired organizations to ensure their successful integration into the IBM SOA portfolio. In addition, she directs SOA messaging and content, leading a global team in driving customer demand for IBM and IBM Business Partner SOA solutions. As the worldwide leader for Channels, Sandy has grown the SOA Business Partner ecosystem to over 5,000 companies.