Today’s enterprises need advanced analytics to enhance brand image and corporate reputations and prevent risk exposures more than ever. The information volume and speed that information travels create significant risks to businesses when brand and reputation issues and risks are not monitored, analyzed, and managed.

Traditional brand image and reputation tracking is limited to news wires and contact center analysis. However, with the emergence of web, Consumer Generated Media (CGM), such as blogs, news forums, message boards, and web pages/sites, is rapidly becoming the “voice of the people”. COBRA is a solution that mines a wide range of CGM contents for brand and reputation analysis.

The solution processes diverse sets of structured and unstructured information, extract semantic entities and insights out of the data, utilizes the analytics results to accurately generate brand and reputation alerts ranging from strong signals to weak signals, human-defined to system detected, as well as sentiment based analysis and alerts.