Recent midmarket findings from the IBM Global CEO Study, the largest study of chief executives ever conducted, show that midsize businesses are stronger, more adaptable and forward-thinking than imagined. Faced with the significant challenge of a changing marketplace, midmarket CEOs must vastly improve their ability to manage change even as they welcome it. They recognize that the most effective way to compete—and win—against larger firms is through innovation, skills, customer insight and flexibility. In many cases these companies are changing the face of their industries through innovation.
This midmarket report focuses on the responses of 136 midmarket CEOs and supports the following:
- Midsize organizations are not intimidated by change
- Midsize companies view informed consumers as an opportunity
- Midsize companies think and act globally
- Midsize firms can afford to change their business models
- Corporate social responsibility is essential in midsize organizations
