Turning the digital journey into a cognitive business across SEE

Step on your journey from digital to cognitive with us! Book your calendar for IBM’s largest conference for clients (CEO, CIO, COO, CFO, CMO, CxO), influencers and industry innovators from across South East Europe, including Croatia, Slovenia, Serbia, Hungary, Romania and Bulgaria. Join us to make cognitive technologies and IBM Watson real for you and your customers.

From finance and telecommunications to retail and government - cognitive technologies are applied by organizations of all sizes and all industries.

Your Personal Invitation to SEE Watson Summit 2017

Join us at the Watson SEE Summit 2017 to propel your company forward:

  • discover where to start your cognitive journey,
  • tap on latest market and industry trends,
  • gain insights, tips and best practices from IBM clients, business partners and industry innovators,
  • explore how IBM Watson is working with businesses, doctors and governments on everything from moon shots to the everyday life,
  • meet worldwide known speakers and network with peers from across the region and beyond.

Learn about cognitive

Customer Testimonial: Coop Danmark and IBM Markdown Optimization
What is a Cognitive Bank?
Cognitive Communications: What Does Personalization Look Like to You?
Customer Testimonial: Coop Danmark and IBM Markdown Optimization
What is a Cognitive Bank?
Cognitive Communications: What Does Personalization Look Like to You?

IBM Institute for Business Value

Analytics: Dawn of the cognitive era

How early adopters have raised the bar for data-driven insights.

Sharpening your digital edge

Digital Reinvention in industrial products.

Digital Reinvention in action

What to do and how to make it happen.

Try it yourself

Tone analyzer

Experience how Watson helps discover, understand, and revise the impact of tone in content.

Personality insights

Gain insights into how and why people think, act and feel the way they do. Enter some text and let Watson identify your personality.

News explorer

Discover a new way of understanding the news.

2016 IBM SEE Event


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Feliksa Peršića 5
51410 Opatija, Croatia

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Remisens Premium Hotel Ambasador, Feliksa Peršića 5, 51410 Opatija, Croatia

Antonio Muttoni was appointed General Manager of IBM Central and Easters Europe in May 2017. In this role he leads sales across the entire IBM portfolio, integrating the teams and bringing value to IBM's clients and Business Partners across this region, including Russia/CIS, Poland and Baltics, Czech Republic, Slovakia, Hungary, Romania and the remaining Adriatic region.

Most recently, Antonio was Chief Operating Officer, IBM Europe responsible for managing sales, operations and strategy for 8 markets and 6 business units. Previously he was Vice President Strategy and Sales Transformation, IBM Europe. Between 2003 and 2011 he was part of the the Global Business Partner organisation as Vice President, Business Partners, first in Europe South Region, then in Europe North East Region and finally in IBM’s Growth Market Unit located in Shanghai.

He joined IBM in 1987 and has held a number of key management positions in brand, operations, sales, global financing, global services, business partners, sales, strategy and operations. He has worked in Italy, his home country and has had 20 years working in global roles based in Paris, London, New York, Zurich, Shanghai, Madrid and now is based in Prague.

He earned a degree in Engineering at the University of Padua (Italy) and a Master's degree in Economics and Business Administration from the L. Bocconi University.

He is married with five grown up children. Active in endurance sports; marathon, ironman and continues to enjoy skiing where he competed nationally at a young age.

Michael Paier is responsible for IBM’s business in South East Europe, a region covering more than 10 countries, including Bulgaria, Croatia, Hungary, Romania, Serbia and Slovenia. Michael was named in this position in 2011. Prior to that he was leading IBM’s Business Partner Organization for Central and Eastern Europe. From 2001 onwards he has held a number of management and executive positions, developing business and channel sales in IBM across Central and Eastern Europe, Middle East and Africa.

Dejan Podgorsek joined IBM in 1992 as AIX system engineer, then he took over HW sales and in year 2000, he become IBM HW sales manager. In 2010 Dejan took international position and was leading the team in CEE for Growth Initiatives. In 2013, he joined IBM Developer Relations team and now he is leading the Business Development & ISVs in the SEE region. Part of the role is also leading IBM Innovation Center Ljubljana where the team can help you build, market and sell your solutions. In IBM Innovation Center you can test solutions, engage with IBM Watson IOT and other IBM cognitive solutions, Analytics, Cloud, close deals with your clients, collaborate with IBM, Business Partners, academic leaders, and IT professionals.

Since 2014 Marcus Kottinger supports European IBM Partners in executing projects related to digital transformation on behalf of IBM‘s Watson IoT brand. Core industries that he has supported are energy&utilities, telecommunications and public infrastructure management companies, mainly acting in Smart Cities area. Before joining IBM he worked at Siemens in the field of energy and asset management for Europe, Middle East and Africa to optimize back-end process to achieve sustainable energy consumption and efficient asset utilization in Siemens locations in Europe.

Jozef Gemela has more than 10 years of international experience in strategic business consulting and market research across Central and Eastern Europe, Middle East, and Africa (CEMA). As associate VP for consulting, Gemela is responsible for developing and managing consulting projects for all ICT technology groups and geographies across the region. He has led and contributed to numerous large consulting engagements focused on strategic advisory services, go-to-market strategies, partnering and strategic alliances, feasibility studies, national ICT development plans, and integrated marketing communication. The consulting engagements developed and managed by Gemela cover a broad range of ICT technologies and ICT-related business models and are designed to assist clients in expanding their businesses in the region, identifying and leveraging growth opportunities, and penetrating emerging market segments.

Raoul is IBM’s Banking and Financial Services Leading Executive for the Markets of Europe and CEE. Raoul is responsible for building and leading strategic collaborations with clients - realising profound transformational changes to their future operating models. Raoul is a deep banking expert with first hand experience of helping Banks transform for a Digital and Cognitive Era. Addressing platform, data driven, digital and capital light structures. Driving three critical dimensions at the same time: enhanced customer/market focus and flexibility and reducing the (fixed) operational cost base through improved and rationalized efficiency - underpinned by a high performance culture. Raoul brings cross industry knowledge from his time with IBM in Asia Pacific (Shanghai), leading the Industrial Sector across the IBM global Growth Markets Unit (GMU - 100+ countries).

Join us for the Watson SEE Summit 2017*:

*Booking process is owned by the hotel group Remisens. IBM will not monitor or assist in accommodation booking. Any changes or cancellation in your arrangement should be made in accordance to hotel policy.

Christoph is an experienced founder, investor, and product manager in the areas of converging technologies such as Artificial Intelligence, Big Data, Blockchain, Cloud and Internet of Things. He’s focusing on Deep Technology as partner at IBM Ventures, and applied Artificial Intelligence as the initiator of City.AI. He’s also an advisor and investor in startups such as Asset Mapping, Cupenya, Undeveloped (Exit: Epik), LiveOnDemand, and Letz.do, and mentor at various startup accelerators and venture firms in Europe such as Portugal Ventures, TechStars, Rockstart, Startup Wise Guys, Startupbootcamp, Wayra, and other technology programs.

Bruce Schneier is an internationally renowned security technologist, called a “security guru” by the Economist. He is the author of 14 books – including the New York Times best-seller “Data and Goliath: The Hidden Battles to Collect Your Data and Control Your World” – as well as hundreds of articles, essays, and academic papers. His influential newsletter “Crypto-Gram” and his blog “Schneier on Security” are read by over 250,000 people. Schneier is a fellow at the Berkman Center for Internet and Society at Harvard University, a fellow at the Belfer Center at Harvard’s Kennedy School of Government, and a board member of the Electronic Frontier Foundation. He is also a special advisor to IBM Security.

Moray leads our Procurement Offerings globally and in addition manages our strategic partner alliances for procurement technology. Moray has been with IBM for 28 years and in that time has performed various operational management roles in IT, Global SAP deployment, Supply Chain, HR operations, and Manufacturing, including leading the move of European Manufacturing Supply Chain to China. His experience spans Europe, The Americas and Asia and includes Supply Chain and Procurement consulting, Process Re-engineering in a Shared Services environment with both private and public sector clients, Solution Design, Contract Support, Business Development and Sales., Offering leadership and strategic alliance management. Moray is passionate about procurement and regularly speaks at external events around the globe. He is married with two children and has an MBA from Strathclyde University.

Maja Vekić Vedrina, Head of DWH/BI solutions in Corporate Information Technology of Atlantic Grupa. More than 17 years of experience in data integration, data warehousing and business intelligence. Passionate about the data and analytics. Believer in business value information technology can bring to the company.

Norbert Sepp received his BA from the Budapest University of Economic Sciences, and his MSC in Electronical Engineering from the Budapest Technical University. He has held various positions in IBM since 1996: SW Customer Engineer for AS/400, Field Technical Sales Support for iSeries, later Power Systems, Regional Technical Manager, Client Technical Specialist, IT Architect, Lab Services Consultant and Watson Ambassador/Cognitive Business SME. He is a regular speaker at conferences.

Stefan is a Strategy Consultant and IT Architect in the IBM Systems Group. His 15 years of expert knowledge of the strategic IT infrastructure design and implementation is backed up by expertise in managing complex and sensitive projects accomplished by service and support delivery. His present focus is managing IT projects for clients and businesses to help them keep up with advancements in technology and increase their efficiency and profits.

We've created a world where information technology permeates our economies, social interactions, and intimate selves. The combination of mobile, cloud computing, the Internet of Things, persistent computing, and autonomy are resulting in something different. This World-Sized Web promises great benefits, but is also vulnerable to a host of new threats. Threats from users, criminals, corporations, and governments. Threats that can now result in physical damage and even death. This talk looks back at what we've learned from past attempts to secure these systems, and forward at what technologies, laws, regulations, economic incentives, and social norms we need to secure them in the future.

Data is the ‘oil’ of digital transformation and there is no digital transformation without unlocking the full potential of data. While most of CEE organization are still focusing on the traditional business intelligence approaches focused on what happened in the past, progressive organizations have started employing real-time and predictive analytics across different use cases and industries. In this presentation, we will focus on the role of cognitive systems in real-time analytics enabled by the uptake of IoT and predictive analytics enabling organizations staying ahead of key competitors.

In five years ExtraLux has transformed its business from a traditional company to a highly successful digital business. The company is a role model of effective proces design where the clients can leverage highly personalised online services while the sales force can focus on areas where human creativity is indispensable. 

Andrej is a founder and CEO of Creatim, an IBM partner agency specializing in IBM WebSpehre Commerce and related technologies. An architect by original profession, Andrej was always attracted by the human-technology interaction. He has a rich mix of experience in digital strategies, user experience, and e-commerce. He has overseen the development of online solutions for ExtraLux, Intersport, Mercator and many B2B companies in Slovenia and abroad.

In five years ExtraLux has transformed its business from a traditional company to a highly successful digital business. The company is a role model of effective proces design where the clients can leverage highly personalised online services while the sales force can focus on areas where human creativity is indispensable. 

Simon started his career in sales when he was 18. Always eager to learn new sales skills he became an expert in network marketing, customer acquisition and consultative sales. In ExtraLux he was swiftly promoted to sales director, where he co-created the company’s innovative sales model and paved its path to digital transformation. Simon says the new digital model has given him freedom (time and money) so he is now a passionate advocate of online business models. Today ExtraLux earns the majority of its revenue via IBM-based B2B commerce solution.

Dr. Marko Vukolić is a Research Staff Member at the Blockchain and Industry Platforms group at IBM Research - Zurich. Previously, he was a faculty at EURECOM, France, and a visiting faculty at ETH Zurich, Switzerland. He received his PhD in distributed systems from EPFL in 2008 and his dipl. ing. degree in telecommunications from School of Electrical Engineering, University of Belgrade in 2001. His research interests lie in the broad area of distributed systems, including blockchain and distributed ledgers, cloud computing security, distributed storage and fault-tolerance. He is one of the principal architects of Hyperledger Fabric open source blockchain. 

As the current operational returns in the financial services sector have come under an unprecedented squeeze for many reasons, all financial institutions are looking at their current operating model. At one hand to (dramatically) on how to bend the cost curve and at the other hand on how to better serve their (potential) clients in a differentiated way and drive growth. Deciding on the the way on how to re-architect the current operating model is being discussed in many board rooms. Most financial institutions would respond with announcing a digital strategy and refer to becoming a digital bank, but we will argue that to drive enhanced operational efficiency as well superior customer centricity, a cognitive backbone in the operating model is required.   

Telekom Slovenija

With IBM Pure Application System platform we consolidate our data center and get common interface for monitoring and managing complete private cloud system. Patterns approach help us improve our productivity, optimize effort for manage whole private cloud environment. IPAS is main application platform where we are running new BSS system. Our BSS system is modular cloud ready solution. 

Alex Rutter is Managing Director for The Weather Company, an IBM Business across Europe, Middle East and Africa and also serves on The Weather Company’s Executive Leadership Team. He is responsible for the strategy and management of both the Consumer and Business-to-Business divisions across EMEA, and oversees teams focused on delivering Industry solutions for the Aviation, Media, Energy and Transport sectors.

As well as expanding audience footprint of the world’s fifth largest mobile application and mobile advertising platform via The Weather Channel Application. Helping to enhance retail and consumer advertising with next-generation products built on Weather’s value proposition to connect businesses to consumers through weather and climate.

Prior to his current role, Alex was Chief of Staff for the IBM Analytics Business based in IBM Corporate HQ in New York. He has an extensive career in sales and sales management. In 2016, Alex was appointed to sit on the 35 under 35 Committee Board for the Confederation of British Industry (CBI), helping consult on Brexit and impact to Industry.

When not working, Alex can be found cycling or playing rugby, He lives in London with his partner and daughter.

Since November of 2012 COO, Member of the Board of Directors and DCEO of CIB Bank ZRT, the Hungarian bank of IntesaSanpaolo Group. Enabling and supporting the full digitalization of the bank (best mobile APP in 2016) with a “dual speed bank” concept, upgraded the core banking system and designed an innovative frame for real time data and advanced analytics in parallel with the usual data warehouse architecture for Risk, Finance and Compliance. Implemented, first in Hungary, the full outsourcing of the infrastructure managed services with IBM.

Vedrana Gavran Franić is currently working at HBOR (Croatian Bank for Reconstruction and Development) as expert associate in export credit insurance. She has worked in HBOR for the last 6,5 years. For the first 2 years of her career in HBOR she worked as underwriter in the short-term insurance department and her current position is in the medium and long term department. Prior to HBOR, she worked as Senior associate for credit risk assessment for corporate clients and as retail financial advisor in 2 Croatian commercial banks. Vedrana graduated in Business Economics at University of Zagreb.

Hrvoje Mance is IT Specialist in HBOR (Croatian Bank for Reconstruction and Development). He is currently working as project manager, IT arhitect, IT analyst and as expert in IBM BPM tool. Previously, he worked as IT analyst for the insurance company on the creation and implementation of a new core. Also he worked as IT architect and team leader for IBM partner companies on projects in the banking industry, among others, on the processes of issuing retail and corporate loans.

Tihomir Cirkvenčić, is actively engaged in painting for more than 15 years, perfecting various painting techniques: oil, acrylic, pastel, charcoal and watercolor. For the last several years he creates watercolor paintings of the city landscapes, seascapes and human portraits. Tihomir is represented by galleries in England, Spain, France, and Germany and his paintings are in private collections all over the world, from Europe, Asia, Africa, United States of America to Australia and New Zealand. Tihomir Cirkvenčić became honorable member in Croatian Association of Artists Zagreb (HDLU Zagreb) in 2015 and he is appointed into the Art Council of HDLU Zagreb in 2017.

At the same time, Tihomir is Regional Manager at IBM for Central and Eastern Europe and is in charge of IBM Social Business & Collaboration solutions. He has worked at IBM since 2011, and prior to that, for more than decade, he worked as sales manager, marketing manager and on other positions in private sector and large corporations, including Microsoft Corp.

Bob Fox is the Global Industry Leader – Telecommunications, across IBM’s businesses. In this role, he is responsible for directing IBM’s business for the telecommunications industry, developing IBM’s business consulting strategy for the telecommunications and Media & Entertainment, industries advancing global client relationships, and providing thought leadership for those two industries.

Bob is the co-author of many publications from the IBM Institute for Business Value including: Outthinking disruption - Your cognitive future in the communications industry, (IBM Institute for Business Value, October 2015); Keeping telecom on target: How CSPs tap the transformative power of data and analytics (June 2015); Restoring connections: How telecommunications providers can reboot the customer experience (January 2015); and What being global really means: Why global integration is crucial for international communications service providers (January 2014). Please follow this link to download the IBV studies for the communications industry.

Bob was formerly with Oliver Wyman (f/k/a Mercer Management Consulting), a leading global management consulting firm. During his 30-year career at Oliver Wyman, Bob had a number of leadership roles, including the head of North America, Chief Operating Officer and head of the global Communications, Media & Technology business unit. Bob’s client work focused on helping firms develop and implement profitable growth strategies in the convergence of communications, information, and entertainment services. He has worked for most of the major service providers in North America and for many of the global telecom companies.

Bob has been quoted extensively in the business press, including USA Today, The Boston Globe, Business Week, Fortune, The Wall Street Journal, The New York Times, Investors Business Daily, and various industry publications; and has been a speaker at industry conferences and events. For several years, he authored and presented Oliver’s Wyman’s State of the Industry Report at luncheons for CMT executives in Davos, as part of the World Economic Forum. He has been a guest lecturer at Boston University School of Management and Brandeis University International Business School on the topics of global telecom evolution and international management trends.

Bob received a B.A. (magna cum laude) in economics and biology from Williams College, where he was elected to Phi Beta Kappa. He holds an M.B.A. (with distinction) from the Harvard Graduate School of Business Administration.

Bob lives in Newton, Massachusetts with his wife and three children. He is an avid bicyclist, skier, and golfer. He is also on the President’s Council of Accion, one of the oldest microfinance non-profits in the world.

Round table participants:

Mladen Pejkovic, Senior Executive Director for ICT, Business Development and Corporate Strategy, Atlantic Grupa (Croatia)
Yurij Genov, CIO, DSK bank (Bulgaria)
Boris Drilo, Board Member&CTIO, Hrvatski Telekom (Croatia)
Rok Vodnik, Board Member, Petrol (Slovenia)
Dr Imre Molnar, COO, MVM (Hungary)
Radu Petrea, VP,  Banca Feroviara (Romania)
Rade Hajder, CIO/CTO, Telenor banka (Serbia)

Marko has been working for Telekom Srbija more than 10 years. During this period he has occupied several positions in the company, from Packet Core Engineer to Network Operations Center Manager. As a Packet Core Engineer, responsibilities included O&M of GPRS core network. In 2008 Marko joined the Technical Support Department where he was promoted to Head of the Business Customers Technical Support Section. For 6 years he managed a team responsible for relations with VIP customers on a daily basis, resolving all their technical issues and coordinating different sections in the company in order to provide the best customer experience. In 2014 he was promoted to his current position - Network Operations Center Manager. The main goal of his vital team is to maintain network stability and manage the quality of all services provided by Telekom Srbija. Marko has taken part in various projects across the company of which the Workforce Management, together with the Trouble Ticketing System, is perhaps the most notable. Also, he was actively involved in the development and implementation of numerous internal procedures and processes that are currently in place in Telekom Srbija.

Sashko is a technology expert with more than 10 years of experience in the business. He is certified MCITP - Enterprise and Virtualization administrator and before joining to Activtrades focuses more on improvements in a more global scale and becomes certified in ITIL. His journey in Activtrades started in 2015 and since then manages the IT team of the company. Sashko is responsible for all things IT related like local support, IT infrastructure, IT procurement, Security etc.

Watson SEE Summit 2017