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The effective lifecycle management of Digital Content is now part of Telecom operator's every day's life. To fully unlock the value of this content, you have to create flexible platforms where new services can be defined easily and where content processing workflow can be easily scaled or enhanced as new technologies become available.

IBM is aware of your business issues and brings its solutions:

1. How to connect the world of content and services brought by the Web 2.0 to the many devices that consumers are using ?
   IBM has worked on a solution which enables you to launch new interactive services to allow consumers to access and share Web 2.O content sources, making them available consistently on the device of choice, including the home TV, moviles devices, wi-fi enable phot frames, etc.
2. What is the next generation on demand platform?
   IBM has defined a solution specifically designed to help you create a richer content experience through the use and exploitation of specific personalization and recommendation engines so as to increase both video on demand transaction rates and transaction profitability.
   The solution enables you to engage in new Business models focused on opening operator Video on Demand platform to partners.
3. What are the options to create new consumer experience leveraging the willingness of people to participate and play a role in the creation of content ?
   Leveraging media enabled SOA technologies, IBM has worked with best of breed partners to enable you to participate in the value chain, allowing broadband and mobile video user generated content to be managed effectively.
4. What are the new forms of Digital entertainment ?
   Leveraging Broadband and Set Top Box (STB) video rendering capabilities, we created with breed partners a new solution business model that allows a consumer in a living room environment to play games on an IPTV STB and Television as if they were playing on a gaming console.
5. How IBM react face to cost-effective encoding/ transcoding?
   The most powerful « off the shelf » hardware solution, adopted and exploited by the leading games manufacturers is now available for powerful, commercial encoding and trancoding applications

Internet Protocol Television (IPTV) is a new solution infrastructure which provides a framework that enables providers to rapidly and cost-effectively deploy high- quality TV, video and on demand services.
The IPTV demonstration is providing a top-quality, state of the art experience by demonstrating the complete end-to-end IPTV scenario from satellite feed to the set-top box.

The demo includes both the service provider infrastructure as well as the user environment in order to:

• allow Service Providers to interact with the different system elements and simulate the real-life end-to-end triple play solution.
• apply the different techniques to optimize network behaviour and test business continuity

Compared to cable TV, IPTV offers key advantages:

• Higher-quality video services
• Interactive services
• On demand services
• More personalized user experience

IPTV creates a flexible foundation for the implementation of other IP-based services such as:

• Voice over IP (VolP)
• High-speed Internet
• Messaging
• Games
• Video surveillance

In today’s business environment people need to be connected ” 24/7” both inside and outside the enterprise. Even small communication missteps in an increasingly fast-paced environment can have a significant impact on business results.
In addition, scarce decision-making resources imply high opportunity cost for travel and other lost time.

The Cisco DirectPresence is an innovative, new technology that creates unique, in-person experiences between people, places and events in their work and personal lives – over the network.

The first application is the Cisco DirectPresence meeting solution.
It delivers :

• greater productivity
• faster decision making and improved time to market
• improved responsiveness
• improved communication and collaboration with co-workers, partners and customers

The key benefits of DirectPresence are :

• instant communication
• improved collaboration
• leveraged resources
• improved impact of communication across locations for executive teams
• improved productivity for executives or subject matter experts who can communicate to more people, more quickly than by travelling
• improve trust among work teams due to increased level of interactivity

IBM is uniquely positioned to manage and deliver with Cisco all aspects of a DirectPresence initiative

• room readiness
• network readiness
• communications infrastructure
• implementation and rollout
• project management and communication