The key to successful retailing is to deliver a smarter shopping experience to increase brand equity, improve customer loyalty and boost wallet share. It is also to build smarter operations to retain the brightest employees, raise productivity and streamline processes. Finally it is also to create smarter merchandising and supply chain to share information and deliver what your customers want.
The European Industry Solution Center @ IBM Forum la Gaude, France, has been designed in order to bring to life the challenges facing your business and illustrate the impact of resolving them.
Upon entering the center you will start a journey of exploration into the Retail business with real integrated functional solutions run into a customized environment. The Center is made up of a series of zones reflecting the consumer, retailer and manufacturer environments. In addition you will be able to exchange with industry experts and worldclass subject matter experts and participate in live demonstrations.
We develop a tailored scenario for each visit to the Center which reflects the identified trends that affect the Retail Industry and your business issues. This scenario leverages the thought leadership and Retail studies from the IBM Institute for Business Value, together with insights and leading practices from our Retail consulting engagements.
More than 30 solutions and demonstrations are available in the Center
Consumer home : how to start a shopping transaction from the web and continue in store
Discover how the home is becoming the new battleground for retailers in building relationships with customers and influencing purchasing decisions. The concept of Web 2.0 with various websites, the possibility of 3D internet for simulation of new environment, the creation of new product shared with others are illustrated. Indeed, we show how to deliver a seamless and relevant cross-channel shopping experience.
Retail Store : differentiate yourself by offering personalized and centric shopping experience at every point of interaction.
We demonstrate how to provide customers with real-time product information, tailored promotional offers and how to enable retailers enhance customer satisfaction and increase basket size. We also demonstrate that delivering relevant operational information to store employees across multiple devices, leads to better customer service and more efficient work.
Supply Chain : how it can be made more transparent through the use of technologies such as RFID.
The journey includes the demonstration of various solutions from the manufacturer area to the distribution center, up to the store. It enables to bring to life business challenges: the reduction of out-of-stock in store, the decrease of the supply chain workload, the automated updating of the inventory at each step and the validation at each location.
Headquarters Office :
In that area we demonstrate various solutions such as : Advanced Digital Video Surveillance, Product Information Management, Retail Business Performance Management, Supplier Portal and IBM’s Corporate and Brand Reputation Assurance Solution.
To organize a visit or if you have any question contact an IBM Forum representative. We are looking forward to welcoming you in La Gaude and to making your visit a great success.
