%%PAGE TITLE%%

Working in Marketing, you will support our business and our sales and management teams to increase revenue, strengthen our global brand and achieve business objectives. You will be involved in a range of activities from advertising, market research and brand management to events organisation, website management, and new media initiatives. You can expect your role to fall within one of 3 key areas –

Market Intelligence: identifying competitive trends and creating insight & drive for future marketing plans

Marketing Management: developing market-related strategies, business plans and marketing portfolio management to improve business performance

Integrated Marketing Communications – developing plans & campaigns using a range of communications activities including advertising, collateral, direct marketing, events and interactive marketing

From the role you initially take, you can build your skill base within the specialties of each discipline and across the different disciplines. For example, you can deepen your knowledge of marketing management but for different services, products and sales units. You can also deepen your knowledge by moving across the different disciplines ie. marketing management, integrated marketing communications and market intelligence.

You will need to have covered marketing as a module in your degree to be considered for these roles. Some work experience in a marketing role – whether as part of your degree or not, will also be very beneficial. You also need to be able to demonstrate that you are proactive, flexible and you have a creative, innovative approach to problem solving and idea generation. You will also need to be a great team player and communicator. The roles are primarily based in the South – probably at Southbank, Bedfont or North Harbour, however some degree of flexibility will be required.

You will begin your IBM career with our new hire induction program. For 2 weeks of your induction, you will participate in a simulated project focussing on client facing and project management skills. You will be assigned a Professional Development Manager (PDM) in Foundation.

You will put together an individually tailored training programme with your PDM which will include specific training that your role requires, in addition to any personal development training that you may need including Presenting with Confidence, Influencing Skills for Business etc. Over your first two years we will offer you a comprehensive portfolio of marketing and technical training tailored to the role you are performing. In addition, we will sponsor you to complete your CIM qualification.