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This project taps into the rapidly developing social networking community and a world in which teams are increasingly scattered across the globe, leaving members isolated from colleagues.

Group Persona wanted to bring the office buzz back to those people. As web users regularly employ multiple tools to publish status information on social networking sites and blogs, the team designed and implemented software that gathers and interprets this information using feeds. This then creates a picture of both individuals and groups, translating it into a visualisation that users can have running on their monitors showing how lively team members are or even what kind of mood they’re in.