Roularta Media Group

How Roularta Media Group prepares for the future

Roularta Media Group is a leading media company. It operates in newspaper, book and magazine publishing, radio and TV broadcasting, internet content production and CD, CD-ROM and DVD duplication.

The company also organizes events, conferences and seminars, and provides printing services.

In order to hold onto its leadership role and maintain growth, Roularta needs to constantly optimize the performance of its advertising sales force and continuously improve its complaint-handling process.

IBM Global Business Services consultants helped Roularta define a strategy and then build an end-to-end program encompassing sales force automation, campaign management and complaint management.

Our consultants identified 3 clear goals: develop a sharp corporate customer strategy, redesign the business process, and apply a user-friendly technological application.

Dividing the client's markets into segments allowed the company to focus the right resources on the right markets and enabled it to better analyze that market's potential.

Integrating Siebel software products into Roularta's legacy system led the company to a different and much more productive way of working.

Helping Roularta find and develop the best solution required a mix of talents, including strategic, process-oriented and technical minds.

A project manager outlined the project tasks and milestones and was responsible for leading the team and providing day-to-day direction to the project team and regular project status updates to the customer.
A CRM Siebel lead configurator worked with Roularta's stakeholders to identify the Siebel functionalities they wanted and needed. A CRM Siebel configurator then developed these functionalities, tested them, and trained Roularta's staff in using the new system. A CRM integration architect helped Roularta integrate the changes into their existing processes and applications. A business analyst worked with the business users to understand their requirements and translate that to the CRM Siebel developers. Then they challenged business users with the opportunities and functionalities of the Siebel system.