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Our values
During four days of July 2003, IBM employees around the world engaged in an online intranet discussion called 'ValuesJam' to shape and define the values that should guide the company and its people in the years ahead. Thousands of postings and emails were thoroughly analysed and distilled into three values shared by all at IBM.
- Dedication to every client's success
- Innovation that matters - for our company and for the world
- Trust and personal responsibility in all relationships
A dedication to client or customer success is not a new concept in IBM. Our tradition of superior customer service is legendary. It was one of the three 'Basic Beliefs' held by IBMers in the last century (the others being 'respect for the individual' and 'the pursuit of excellence').
As IBM Chairman Thomas J. Watson, Jr., said in 1962: "We want to give the best customer service of any company in the world. The relationship between the IBMer and the customer, their mutual trust, the importance of reputation, the idea of putting the customer first - always - all these things, if carried out with real conviction by a company, can make a great deal of difference in its destiny."
Innovation guides our mission to assist our customers in setting up, managing and growing their businesses through optimum use of technology. We deliver this by working as teams - both locally and globally, to deliver faster, better and more financially viable solutions.
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