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Name: Pascual F
Age: 31
Job Title: Brand Manager - Personal Computing Division
Business Area: Marketing and Sales
Studied: Economics, Business Administration
Joined: 1993
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What is your current role?
Right now, I'm working with the Personal Computing Division as a Brand Manager for PC products in the EMEA South Region. That means I'm responsible for the marketing, pricing, go-to-market and distribution of PC products in this region. My role is to ensure our PCs are sellable in all these countries by selecting the correct offering, prices, distribution chain and securing the supply of parts. It's a complete end-to-end process.
Where did you start your career?
"My first role at IBM was in a new team focusing on the merchandising of PCs. This meant I was often on the road, dealing with various retailers of our PC products throughout Spain. The market in this country is quite complex. Obviously my role demanded that I know everything about merchandising our products, but more importantly was being considerate towards a wide range of cultural and language differences. The way you deal with retailers in Basque can differ slightly to retailers in Catalan. You learn quite quickly that IBM is a global organisation, dealing with a wide range of cultures. For us to work well with our customers we not only have to respect their cultural aspects, but also reflect them in our own people." |
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