Smoothie Experience: the taste of a new cognitive era
How does answering four simple questions help to compose the perfect smoothie for you? And what’s so special about that? The Cognitive Smoothie Experience at IBM’s and Axian’s Smoothie Bar
at the Glamour Health Challenge was more than just a gimmick. André Hendriks, Director of Axians explains how IBM Watson’s cognitive computing was used there, and why it’s so revolutionary.
What appeals to you more, a circle or a triangle? Are more than 10% of your LinkedIn contacts from abroad? Do you speed up or brake at an orange traffic light? And what do you do on Sunday
morning at 8.30 – take a walk or sleep in? The questions that Watson asked for advice on the best personalized smoothie may not have seemed very relevant to you.
“What we wanted to do, is show in a simple way just how Watson works. It communicates with you by asking questions in natural language, analyzes the responses in real-time and comes up with
personal advice by reasoning the way humans do. What makes it really special is that Watson is self-learning. The more data it gets, the more accurate it can be in making predictions
and giving advice. This can be any data, from videos to chats on social media, you name it. Watson can analyze it at an amazing speed. To give you an idea: it can read 800 million pages
of unstructured data in one second.”