IBM BusinessConnect 2016

Welcome to the Cognitive era. A new era
of technology. A new era of business.
A new era of thinking.

Register now Get updates

2016-05-24

A new era of thinking

Your computer as a trusted advisor, that you talk to in your natural language. Capable of processing mountains of data in the blink of an eye, learning, and reasoning to conclusions that fit your needs. Science fiction? Not so: ‘cognitive computing’ takes us into a new era of thinking. Find out what that means for your business at IBM BusinessConnect 2016.

What does Cognitive Computing hold for you?

In a world of data, where everyone and everything is connected to the Internet of Things, cognitive computing makes the difference. Only cognitive systems can analyze gigantic streams of data in milliseconds. And not just facts and figures but images, sound, human sentiments and relationships. They reason independently and are always learning. They support you in the most complex decision making.
Make your business cognitive and outthink the competition. Because cognitive businesses address the desires and impulses of your customers quicker and more accurately.

The path to a cognitive business

Get inspired at IBM BusinessConnect. Take part in active and varied sessions for experts in marketing, finance, security, IT and development:

It’s time to outthink the competition

A new era of thinking

Your computer as a trusted advisor, that you talk to in your natural language. Capable of processing mountains of data in the blink of an eye, learning, and reasoning to conclusions that fit your needs. Science fiction? Not so: ‘cognitive computing’ takes us into a new era of thinking. Find out what that means for your business at IBM BusinessConnect 2016.

What does Cognitive Computing hold for you?

In a world of data, where everyone and everything is connected to the Internet of Things, cognitive computing makes the difference. Only cognitive systems can analyze gigantic streams of data in milliseconds. And not just facts and figures but images, sound, human sentiments and relationships. They reason independently and are always learning. They support you in the most complex decision making.
Make your business cognitive and outthink the competition. Because cognitive businesses address the desires and impulses of your customers quicker and more accurately.

The path to a cognitive business

Get inspired at IBM BusinessConnect. Take part in active and varied sessions for experts in marketing, finance, security, IT and development:

It’s time to outthink the competition

Speaker spotlight

Saskia Bomas

Saskia Bomas

Chief Financial Officer IBM Belgium, the Netherlands, Luxembourgs

Ray Gibson (UK)

Ray Gibson (UK)

CEO
StartMonday

Marnix Gillis

Marnix Gillis

Distinguished Engineer
IBM

Dr. Andreas Wespi

Dr. Andreas Wespi

Research, Scientist
IBM Research Zurich
Cyber Security research projects

Paul Walsh

Paul Walsh

Vice President of Weather Analytics and Meteorologist
The Weather Company an IBM Business

Venue

Wild Gallery, Gerijstraat/ Rue du Charroi 11, B-1190, Vorst, Belgium

Built in 1902, with an “art deco” architectural style, the old headquarters of Diamant Board are a spacious post-industrial building of character. The modular space, some 2,200 m², pure white and with a gallery feel is the perfect venue for events. The site is close to the Brussels Ringway (RO), easily accessible from the Airport and Brussels-South station.

Parking
Free outside parking is offered at the following address: Rue du Charroi 21-23 – 1190 Vorst

Public transport
There is a bus stop in front of the building (line 49 and 50). Brussels- South station is only five minutes away.

DirectionsOpen in Google Maps

From Ghent

From Antwerp

From The Netherlands via A27

From The Netherlands via A2

Save the Date today!

Wild Gallery, Gerijstraat/ Rue du Charroi 11, B-1190, Vorst, Belgium   |   4/30/2016

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Parking

Free outside parking is offered at the following address: Rue du Charroi 21-23 – 1190 Vorst


Public transport

There is a bus stop in front of the building (line 49 and 50). Brussels- South station is only five minutes away.

From Ghent


From Antwerp

In a world of data, where everyone and everything is connected to the Internet of Things, cognitive computing makes the difference. Only cognitive systems can analyze gigantic streams of data in milliseconds. And not just facts and figures but images, sound, human sentiments and relationships. They reason independently and are always learning. They support you in the most complex decision making. Make your business cognitive and outthink the competition. Because cognitive businesses address the desires and impulses of your customers quicker and more accurately.

  • Erick Brethenoux

    Erick Brethenoux’s leads the strategy and vision for IBM Data & Analytics, defining the overarching strategy for the division. Erick was VP of Corporate Development at SPSS prior to its acquisition by IBM in 2009. Prior to joining SPSS, he was VP of Software Equity Research at Lazard Frères, New York, providing institutional investors with recommendations, analyzing startup companies for venture capital funding and engaged in merger and acquisition activities. Before Lazard, Erick was Research Director of Advanced Technologies at the Gartner Group focusing on decision support systems, knowledge management and advanced software engineering architectures. Prior to Gartner, Erick completed a scientific mission for the French Embassy in the United States. Erick has published extensively in the domains of artificial intelligence systems, system sciences, applied mathematics, complex systems and cybernetics. Erick’s research as a Ph.D. candidate at University of Delaware was aimed at knowledge engineering within a cognitive sciences multidisciplinary program.

Meeting your organization’s high expectations of IT service in today’s digital economy, means being more than ready for the future. It means becoming a better service provider to your organization by mastering the digital disruption of current and future technology. This session provides insights to IBM’s latest vision on current and the future for IT. What will impact the industry in the next 3-10 years and how does that influence the daily work of an IT’er today?

Meeting your organization’s high expectations of IT service in today’s digital economy, means being more than ready for the future. It means becoming a better service provider to your organization by mastering the digital disruption of current and future technology. This session provides insights into IBM’s latest vision on current and future IT. What will impact the industry in the next 3-10 years and how does that influence the daily work of an IT-worker today?

Telenet created a common dashboard, that aligned the different definitions and ironed out the communication between different departments. The mobile solution will be demonstrated. We will provide an insight into the architecture of the solution, using IBM tools like TM1 and Cognos Active Reports. We will discuss the challenges, lessons learned, project organization and the future possibilities of the platform.

With advances in cloud, big data, analytics and engagement, the dependency on a strong IT Infrastructure will only increase. Ensure you have the right Systems and delivery model in place to take full advantage of your ERP, CRM, Databases, BI and other applications. We will showcase the differentiating impact using real-life examples.

Rudy Verlinden
Niko Poortmans
Ingo Hesemans
Prof. Dr. Steven De Haes

Steven De Haes, PhD, is Full Professor Information Systems Management at the University of Antwerp and the Antwerp Management School. His activities include teaching and applied research in Digital Strategies, IT Governance & Management, IT Strategy & Alignment, IT Value & Performance Management, IT Assurance & Audit, and Information Risk & Security.

He is also Academic Director for the Executive Master of IT Governance & Assurance, Enterprise IT Architecture, IT Management, the Master in Management, and of the IT Alignment and Governance (ITAG) Research Institute. Steven is co-editor-in-chief of the International Journal on IT/Business Alignment and Governance, has co-authored and edited several books, and his research has been published in international journals and leading conferences.

Erno Doorenspleet

Erno Doorenspleet has more than 20 years of experience in IT, covering IT Governance & Operations, Outsourcing and Security & Risk Management. Currently, Erno is part of the worldwide IBM Security Business Unit. He is a member of the IBM Security Tiger Team as Executive Security Advisor for the EMEA region. Erno is a national and international speaker on the relationship of business with Information Technology, Cloud computing and Security, and has articles published on these topics.

Leenaards Jorg

Chief Information Security Officer, FOD Buitenlandse Zaken
After graduating as Master in Political and Social Sciences and Master in Economic Sciences at the Catholic University of Leuven, Jorg began his professional career as assistant professor at the Department of International Relations at his alma mater and he joined the Ministry of Foreign Affairs in 1989. After having served in several departments at the Ministry and obtained a Master degree in IT-governance at the Management School of the University of Antwerp, he became responsible for ICT of the Ministry worldwide as CIO in 2001. In 2015, he moved on to the position of Chief Information Security Officer.

Jason Kravitz

Jason has been researching and reporting on data breaches since 2011, is an active contributing author to the X-Force Threat Quarterly report, and is the creator of the IBM X-Force Interactive Security Incidents data visualization website.

The digital economy has forever changed how consumers, businesses, and employees interact. As your organization’s strategy shifts to embrace this new market, consider these facts: Mobile, web, and cloud technologies are enabling new kinds of business models where innovative new services can be created in a matter of hours from a palette of easy-to-consume APIs. Learn how API's can help you create new ecosystems, connect to the outside, help your organisation transform and support your business strategy.

Weather, and the weather forecast, is one of the largest unmeasured and (mostly) unmanaged influencers of consumer behavior and spending.
And that impact is growing due to:

To date, businesses have mostly taken a reactive view of the influence of weather on consumers but now, with the advent of cognitive computing, more precise and accurate weather data and forecasts, as well as new supply chain/ad tech capabilities, the use of weather as an objective planning and execution lever is becoming more common.

In this session, we explore the reasons behind the growing influence of the weather forecast on consumer behavior, and the new technologies that are enabling increased forecasting precision. We present examples of how companies are leveraging weather and technology to increase sales and profitability, and what the future holds as it relates to using weather data and forecasts as the basis for shaping business strategies.

We´ve said it before and we´ll say it again. Cybercrime is becoming more sophisticated and organized. The business is pushing for innovation at an ever-faster rate and rapid migration to cloud infrastructures, and then there´s tighter legal regulations. If doing more of the same thing won’t cut it, what will? Erno Doorenspleet, Executive Security Advisor, will introduce you to the security program at Business Connect.

Cybercriminals have started to collaborate on a scale which rivals that of modern corporations; using business intelligence tools to track malware performance and sharing information such as log-in credentials. The security industry is starting to catch up, as illustrated by the recent rise of threat intelligence platforms. What are the challenges of security collaboration and threat intelligence sharing, and what can we learn from early adopters?

A data breach can be detrimental to both customer trust and a company’s reputation. Unsurprisingly therefore, every security professional will unanimously agree on the importance of data security and privacy. However, the introduction of the new EU data protection regulation GDPR has caused a great deal of uncertainty among security professionals regarding how exactly it should impact security policy and operations. What can we learn about the necessary preparations six months after the introduction of the EU data protection regulation GDPR? Are there any lessons to be learned from our Dutch neighbors who accelerated the adoption of parts of the GDPR?

Think about how much time and energy drivers devote to routine upkeep of their car: oil changes, required repairs and even visits to the dealership to address potential safety recalls. However, many probably haven’t spent as much time thinking about a potential hack of their car’s software applications. Some might not even be aware that today’s cars are powered by complex, integrated computer systems – with some vehicles containing more than 100 electronic control units (ECU) coming from different suppliers, up to 100 million lines of code and multiple wired or wireless network interfaces are used in parallel for communication. These microprocessors run everything from dashboard “infotainment” systems to critical systems that control the car’s transmission, engine and exhaust systems. Therefore, IBM proposes a new Security Model: “Driving Security”. This Secure System enables us to offer new service models, reduces costs and loss of reputation, acts as basis for autonomous driving and empowers car2x communication through securing connection and data.

Experience a realistic, hands-on Security Operations Centre (SOC) to understand how IBM solutions and expertise can help your organization stay safe. Through scenarios, see how IBM’s Security Analysts use X-Force Research and IBM technologies to respond to new and advanced security threats.

An idea to connect all digital calendars in the world, turned into building an enterprise-grade appointment scheduling system. The journey of a young start-up team to tailor a product to fit enterprise needs, and how IBM accompanied the team.

StartMonday has created a mobile job-recruiting platform with Watson dialog capabilities to help hiring managers effectively target potential employees. From a simple video dialogue, StartMonday will guide candidates to their next job. Watson will help candidates identify where they should be moving next – not just serving up more jobs like the one they currently have. At the same time, Watson will form the core of the first "candidate recognition system" – helping companies find the right new employees in a crowded field of prospects. These employees will be happier, more productive and will stay longer because there is true fit.

How do the art and science of design, and technology come together in transformative customer experiences? And with an eye to the future - how will cognitive computing empower brands to create relationships with customers?

Listen to a client’s perspective. Hear how they selected and adopted new marketing solutions and discover their best practices.

Omnichannel is about change and if humans are bad at one thing, than it’s all about changing habits. We love the expression “if it ain’t broken, don’t fix it”. So how can you contribute as marketer to the change needed in your company. It’s not about hanging a screen in your shop or having a Facebook page, it’s about listening, trying out, connecting and basically also failing fast. Based on a good understanding of the lifecycle journey of a customer and implementing proven tactics in multiple touchpoints. If there is one certainty… you are in the driving seat! Real life cases, real life stories and of course, real life frustrations and how you can solve them by putting the customer centrally.

Saskia will open the Finance session by sharing her perspectives and experiences in her role as IBM's CFO in the Benelux, and what she sees as the challenges and opportunities ahead for finance leaders.

Is your finance organisation future ready?

In an increasingly uncertain and turbulent world, businesses need more flexibility in their planning and decision-making processes. Finance professionals need to challenge perceptions and explore new ways they can add value to their organisation. This means always monitoring and adapting to changes in markets, customers, products and business models. No longer is the role of finance to look at historical numbers and cost cutting - but to understand forecasting, tap into big data and maximise the value of finance teams to make them valuable business partners. Do you have the right technology & innovation available to you to do this?

Listen to a client’s perspective. Hear how Alpro selected and adopted new technology solutions and discover their best practices in cutting-edge analytic tools. Learn about the benefits, business impact and return on investment.

With the rise of cognitive business, we expect the scope of data that must be secured to grow exponentially. Therefore, advanced cognitive security intelligence and analytics technologies that help organizations protect themselves better in a rapidly evol

In 2014 a sophisticated malware infected the network linking 132 Belgian embassies and 3,000 employees worldwide. In its wake Jorg Leenards was appointed CISO at the Belgian Ministry of Foreign Affairs, and was tasked with protecting and securing its network. How was the data breach halted? What lessons were learned? And how is risk managed now?

How do you keep up with all the new technologies and innovations being developed at a very rapid pace these days?

Internet Of Things (or IoT) is a popular buzzword in consumer space. Tom will show you that IoT is not only a buzzword, but can also help your organization to reach its goals. He'll give you an overview of the trends in IoT in businesses, and give you a taste on how IoT will revolutionize the way mobile workers work. In this session, you'll develop a vision on IoT, illustrated with some very concrete cases on how other organizations have implemented this vision.

A demonstration how a combination of IBM Bluemix and the Watson developer services bring cognitive computing within every organization’s reach. Bluemix allows for the quick start-up of any IoT application in the cloud. The Watson IoT platform brings on in-depth analysis, adding eyes, ears, a mouth and a brain to the IoT application.

Showcasing the opportunity of the Internet of Things through foosball. We add a couple of sensors to a soccer table set, connected to a small Raspberry Pi that is mounted underneath the table. The sensors detect whenever a player scores a goal and the data is send to the cloud. A web frontend on the IBM Bluemix cloud platform allows players to log in, play against each other, follow other players’ results and see the players’ ranking.

Cloud technology is now a reality. But how to get there ? The recent success story of Deloitte and IBM in outsourcing datacenters and setting up private and public cloud infrastructure, illustrates how to leverage technology strategy in transforming existing businesses and enabling exponential innovation.

Cognitive technologies extend the power of information technology to tasks traditionally performed by humans. One of the areas in which cognitive technologies create new business opportunities is the rise of the virtual assistants. “Project Flo” is an internal project at Deloitte to develop a virtual assistant within Human Resources. Flo offers the possibility to question the internal human resources corpus. In addition a humanoid robot is used as interface to the practitioners to ensure a new and interactive user experience. Bluemix and Watson Services are at the core of solution.

Volatility, uncertainty, risk. These are now everyday factors that you must account for in your planning, analysis and forecasting. But manual spreadsheets and intuition aren’t up to the task. If you want to stop struggling and thrive in this new, demanding reality, you need new solutions. You need analytics.

During this session, you’ll discover how this powerful self-service solution will help you:

Discover a planning solution that will free you from manual data collection, consolidation, manipulation and validation, so you can spend more time on value-added tasks.

Next generation Business Intelligence that interprets your intent and guides you to faster results

The agile, intuitive platform of IBM® Cognos Analytics delivers a personal approach to analytics by empowering finance and other business users to solve individual or workgroup challenges on their own - while providing IT with a proven solution that can be easily scaled as business needs grow.

Come to this demo on the expo floor to learn all details and ask questions to our experts.

Freddy Dezeure

Freddy Dezeure graduated as a Master of Science in Engineering in 1982. He was CIO of a private company from 1982 until 1987. After joining the European Commission in 1987, he has held a variety of management functions in administrative, financial and operational areas, in particular in information technology. He set up the CERT for the EU institutions, agencies and bodies in 2011. Since then, he has been Head of CERT-EU.

Guy Lucq

Guy Lucq joined Deloitte in 2012 as CIO Belgium, at which point he also became a member of Deloitte’s global CIO Council. Since 2014 he is also a member of the global Cloud Steering Committee for Deloitte. Before 2012, Guy served as independent trusted advisor and CIO on Demand for a number of large companies, focusing on business transformation and strategic technology topics.

Prior to this, he held various positions at Unilever at European and global level based in Brussels, Rotterdam and London, on leading the transformation of the business operating model in Europe and the technology strategy for Europe and global functions.

David Morton

David Morton is a Financial Performance Management Specialist for IBM Business Analytics, incorporating Financial Reporting, Statutory Consolidation, Planning/ Budgeting/ Forecasting, Narrative reporting and Financial Analytics.

David has more than 25 years experience in the areas of planning, budgeting & forecasting and analytics. He has worked with organisations in Australia, Asia and Canada advising and implementing Planning, Balanced Scorecard and Business Intelligence Solutions.

David returned to the UK in 2011 after 18 year in Australia followed by 11 in Singapore. His previous roles include the director of the IBM Cognos Innovation Center for Performance Management APAC and Professional Services Manager for Cognos for ASIA.

Paul Denayer

CFO Europe Foods & Beverages, WhiteWave Foods (US)
2008-present
Responsible for accounting, controlling, tax, treasury, IT and business process management, leading a team of over 50 people Main accomplishments include:

Director of Finance, HR and Customer Service Vandemoortele Spain
2003-2007

Responsible for overseeing strategy and delivery of financial performance over sales and the supply chain

Main achievement relates to post-acquisition integration of acquired Spanish companies and successful turnaround of operations in Spain and Portugal

Head of Corporate Audit, Group Vandemoortele
2000-2002

Leading audit department in the execution of financial and operational audits across divisions (lipids, bakery, soy and corporate), reporting to the Audit Committee

Winterthur Insurance Group (now AXA Insurance)
1993-1999

Holding numerous (senior) manager roles in finance in France, Switzerland (HQ) and Belgium

Hans Smellinckx

Hans is a truly omnichannel innovator. He combines the mix of channels in a marketing plan for the purpose of generating sales or leads, and strongly believes that all channels (from print to digital and beyond) have their place in business today. Hans is Marketing Director and Director of the business unit MarcomFactory for ARTOOS|HAYEZ, a multichannel communication production house. If you ever get the chance, ask Hans "how do you MOOOSE?" Hans has worked for “A” brands like IKEA, Coca-cola, Thomas Cook, Neckermann, etc., and has co-authored the book “Email Marketing Strategies, Tips & Tricks”, which discusses the revival of a so-called dead channel. He is considered a thought-leader on the subject and regularly speaks at national and international events.

Leon Blits

Leon Blits started his career at IBM as a Server Consolidation Specialist in 1999. Subsequently he has held several management positions within different IBM brands. In his previous role as IBM Global Financing manager Benelux, he implemented the "Distributor program" to optimise the efficiency in the cooperation with distributors and the partner channel. Moreover, he accomplished to transform the organisation into an operational excellence. Due to his many years of experience within IBM and his current position as Director of IBM Global Financing Benelux, he is an expert on business transformation and a trusted advisor on financial flexibility as critical factor for companies to achieve success in today’s economy.

Nicolas Delcroix
Arne Bassez

Arne has a background in Business Engineering, and a passion for information technology. He believes in elegant IT solutions that provide value to all stakeholders. As a result, he thinks one should always strive to extend the efficiency barrier by innovation, and not accept the status-quo as a given.

Listen to a client’s perspective. Hear how Belfius increased transparency in consolidated figures and efficiency in their reporting and closing process, by migrating their consolidation and reporting platform to IBM Cognos Controller and using IBM Cognos Disclosure Management (CDM) for their regulatory reporting. Find out how they selected and adopted this technology and discover their best practices. Learn about the benefits, business impact and return on investment.

Christian Pauwels

Christian Pauwels

As Executive Director at KPMG Advisory, Christian brings a high experience in Financial Management with focus on Corporate Performance Management. Christian has a Master in Applied Economics, Interim Management, Tax management, an Executive Master in Controllership, is Prince 2 certified, and a Bimac registered controller. He holds an Integrated Production and Inventory Management Certificate of PICS Education. He has 23 years of experience in the development and delivery of reporting, consolidation and planning tools, and in the implementation of change management, which he has put into practice in banking, manufacturing, retail, services (IT and logistics), and in the public sector. He has also worked on several international projects and has acquired expertise in supply chain process analysis, across the board finance and the strategic application of balanced scorecarding.

Lies Gevaert

After a master in Commercial Sciences in 2001, I started working with Ernst & Young as external auditor of mainly financial institutions. After 5 years of challenging and controlling, I opted to sit on the other side of the table and started working at Belfius Bank (then Dexia Bank). Within the Finance department, I was responsible for a correct and most optimal interpretation of the accounting standards especially in relation with financial instruments as well as a liaison between different departments such as front office, risk management and finance. In 2011, I became head of the “Accounting Methodology and Consolidation” department, and thus responsible for the creation and the reporting (internal and external) of the consolidated financial statements as well as an adequate translation of the accounting standards within the group. The function has a very board scope and requires not only technical expertise (interaction with the external auditors and regulators, interpretation of new and changed accounting standards (such as IFRS 9), own funds requirements etc,) but also project management skills (implementation of new accounting standards, new consolidation tool, closing process).

Today's cognitive technologies create endless new opportunities. Leading organizations are pursuing to achieve better business results, greater stability and an improved client experience, requiring the right prioritization of your resources. How do you manage your financial transformation in a agile way? How do you keep the balance between stability and operational effectiveness ? Do these two requirements even match ? And how will you efficiently invest in financial transformation? We will touch upon all these topics during our roundtable moderated by Leon Blits, Director IBM Global Financing.

On pre-registration only. To register, click here

Lot Keijzer

Lot´s digital-oriented background for the last 20 years has seen her build-up considerable expertise in digital marketing consulting/digital marketing strategy, and cross-media thinking in setting up digital units for media agencies. She headed up the marketing solutions business for the Benelux at LinkedIn, and acquired e-commerce experience and web tactics skills as she optimized customer decision journeys, demand acquisition and personalization/loyalty at Vente-Exclusive.com. Lot is currently the Benelux Leader and Managing Partner for the world’s largest digital agency, IBM Interactive Experience.

She enjoys 'evangelizing' the digital industry and helping create change and giving inspiration via multiple initiatives. She is a board member for the IAB, speaks at events, writes a monthly marketing column, teaches and is a jury member for several awards as well as a start-up mentor. She wants to link all-round digital experience, strategic insights and love for innovation and start-ups with the need for change/digital transformation at organizations to help build business. Recent work includes TomTom, Persgroep Online Services and NS.

Erick Brethenoux

Erick Brethenoux’s leads the strategy and vision for IBM Data & Analytics, defining the overarching strategy for the division. Erick was VP of Corporate Development at SPSS prior to its acquisition by IBM in 2009. Prior to joining SPSS, he was VP of Software Equity Research at Lazard Frères, New York, providing institutional investors with recommendations, analyzing startup companies for venture capital funding and engaged in merger and acquisition activities. Before Lazard, Erick was Research Director of Advanced Technologies at the Gartner Group focusing on decision support systems, knowledge management and advanced software engineering architectures. Prior to Gartner, Erick completed a scientific mission for the French Embassy in the United States. Erick has published extensively in the domains of artificial intelligence systems, system sciences, applied mathematics, complex systems and cybernetics. Erick’s research as a Ph.D. candidate at University of Delaware was aimed at knowledge engineering within a cognitive sciences multidisciplinary program.

Steve Morlidge

Dr. Steve Morlidge is is a thought leader in performance and financial management and co-author of "Future Ready: How to Master Business Forecasting" and author of the white paper: "Financial Management in the Fourth Age.". Steve brings a wealth of practical experience with more than 25 years in senior management including 9 years as financial controller of one of Unilever’s largest businesses. He is the author of Future Ready: How to Master Business Forecasting, released in 2010, and has also written several journal articles, and contributed to many other books and articles including Implementing Beyond Budgeting published by Wiley in 2009 and the 2015 whitepaper Financial Management in the Fourth Age.

Peter D'Haeyer

Peter D’Haeyer joined IBM in 2008 through the Cognos acquisition. Combining business and technical skills for more than 20 years in the area of Business Analytics, he provides insights to customers how to leverage business intelligence, performance management and predictive solutions in their existing processes and technical environment. As Watson Analytics Evangelist, he introduces business users into breakthrough innovative cognitive ways to recognize patterns in data, get and share insights that lead to accelerated and better decisions.

Prior to joining IBM, he build up a broad experience in consulting and service assignments.

In a world of data, where everyone and everything is connected to the Internet of Things, cognitive computing makes the difference. Only cognitive systems can analyze gigantic streams of data in milliseconds. And not just facts and figures but images, sound, human sentiments and relationships. They reason independently and are always learning. They support you in the most complex decision making. Make your business cognitive and outthink the competition. Because cognitive businesses address the desires and impulses of your customers quicker and more accurately.

Gilles Marnix

Erick Brethenoux’s leads the strategy and vision for IBM Data & Analytics, defining the overarching strategy for the division. Erick was VP of Corporate Development at SPSS prior to its acquisition by IBM in 2009. Prior to joining SPSS, he was VP of Software Equity Research at Lazard Frères, New York, providing institutional investors with recommendations, analyzing startup companies for venture capital funding and engaged in merger and acquisition activities. Before Lazard, Erick was Research Director of Advanced Technologies at the Gartner Group focusing on decision support systems, knowledge management and advanced software engineering architectures.

Saskia Bomas

Saskia Bomas was appointed in 2012 to the role of CFO for IBM in the Benelux, at which time she became a member of the IBM Benelux Board.
Prior to this, she held the positions of CFO IBM Systems & Technology Group Europe, based in IBM Europe’s HQ in Madrid, CFO Global Technology Services Benelux and CFO IBM Global Financing Benelux.

From the London office, she has been on several international assignments across Europe, such as Manager Operations IBM Global Financing Working Capital Solutions Europe.
She is currently based in Amsterdam, the Netherlands.

Ray Gibson

Ray Gibson, CEO, StartMonday

Ray has been working in HR and Recruitment for 16 years. He has seen every type of recruitment process in a wide range of businesses and shocked the HR industry last year with the introduction of 15-second-videos as job applications via StartMonday. Based in Amsterdam, with an eye on further disruption, StartMonday was selected as the first IBM Watson Ecosystem partner in The Netherlands; exploring more ways of applying for jobs from a mobile phone and helping employers select their best candidates, faster, with the power of cognitive computing.

Marnix Gilles

Marnix Gilles, Chief Architect, IBM Services

Marnix Gillis is an IBM Distinguished Engineer, an executive technical advisor, leading and shaping the technical strategy and direction for IBM's most complex accounts. He has a reputation for strong technical leadership, demonstrated by his success in leading large and complex infrastructure projects. He has gained the depth and breadth of these technical skills through more than 30 years of experience from a varied range of challenging services projects and from working with advanced technologies inside and outside IBM.

Over the last 10 years, Marnix Gillis has built broad experience in the area of strategic outsourcing. He currently is the CTO for a very large outsourcing contract in the Nordics. He is a renowned speaker at customer conferences, industry events and universities. He holds a degree of civil engineer (Master of Science in Electrical Engineering) from the University of Gent, Belgium, 1983.

Dr. Andreas Wespi

Dr. Andreas Wespi is a Research Staff Member at IBM Research – Zurich working on various Cyber Security research projects. From 2011 to 2013 he was on assignment to the CTO Office, IBM SWG Europe, supporting customers in Cyber Security and related areas. From 2002 to 2011 he was managing the security research team at IBM Research – Zurich. He was leading projects in the areas of intrusion detection, data security, cloud security, security policy management, and privacy. In the mid 90s he was a member of IBM’s Global Security Analysis Lab (GSAL). The GSAL has made substantial contributions to IBM’s security product and service offerings. Among others it has developed the technology behind IBM Tivoli Risk Manager, the first commercial Security Information and Event Management (SIEM) product. Andreas Wespi is a steering committee member of the International Symposium on Research in Attacks, Intrusions and Defenses. He holds a Ph.D. in Computer Science from the University of Basel, Switzerland, and a M.Sc. in Computer Science from the University of Bern, Switzerland.

Paul Walsh

As vice president of weather analytics and meteorologist for The Weather Company, an IBM Business, Paul Walsh helps enterprises integrate weather and climate information into their business processes. Since 1997, he has helped business leaders in large corporations – as well as investors and analysts – use weather and climate intelligence to increase sales and maximize profits. His client experience includes WalMart, The Home Depot, Sears, Merrill Lynch, Citibank and numerous hedge funds.

Various television channels and publications have featured Paul's observations on the impact of the weather on consumers and businesses. He was also a weekly contributor on 'Big Data Download', a show aired by a major U.S. broadcast network.

Dominique de Coninck

Since 2014 Mobile & API economy sales leader for Europe and after 18 years in IBM Dominique De Coninck has been leading different teams . Customers projects ranged from the first big SOA , webbanking European customers more than 15 years ago to LoBs solutions like IOT, e Commerce and Mobile & API Economy . Joining and supporting customers in their digital transformation process her teams are leveraging all Mobile & API capabilities to help customers disrupting their market early enough. Digital transformation implies thinking Mobile First , leveraging real time insights and change ways applications are built to efficiently open the business models to a shared economy integrating customers, partners and employees beyond their native industry.

Paul Walsh

As vice president, weather analytics and meteorologist for The Weather Company, an IBM Business, Paul Walsh helps enterprises integrate weather and climate information into their business processes. Since 1997, he has helped business leaders in large corporations - as well as investors and analysts - use weather and climate intelligence to increase sales and maximize profits. His client experience includes WalMart, The Home Depot, Sears, Merrill Lynch, Citibank and numerous hedge funds.

Prior to joining The Weather Company, Walsh served as senior vice president, business solutions at Atmospheric and Environmental Research (a Verisk Analytics company), chief strategy officer at Storm Exchange, Inc., and senior vice president, client services/analytics at Planalytics, Inc.

Walsh’s observations on weather impacts on consumers and business have been featured on The Weather Channel, CNBC, NBC Nightly News, Fox Business News, Bloomberg Television/Radio, and in dozens of publications, including The Wall Street Journal, Barron’s, USA Today, and The New York Times. In addition, he was a weekly contributor on CNBC's "Big Data Download."

Prior to 1997, as a meteorologist in the United States Air Force, Walsh provided weather-based intelligence support to war fighters and mission planners and served as the chief of weather operations for the US Army’s elite 101st Airborne Division during Operation Desert Storm.

Artificial intelligence and cognitive marketing have begun to revolutionize the marketing industry. Hear what these technological advances and the rise of unstructured data mean for your business.

Scott is currently the Global Director of Marketing for IBM Watson Internet of Things (IoT). IoT is radically changing the way businesses operate and people interact with the physical world. With this comes an enormous surge of data — yet nearly 90 percent of it is never acted upon. Traditional programmable computing systems are not designed to handle images, video, sound and machine data combined with social media, weather and enterprise data, to generate new insights. However, Watson IoT is a set of capabilities that learn from, and infuse intelligence into, the physical world.

Previously Scott was the Chief Marketing Officer for IBM's Central & Eastern European region. This region covered 29 counties ranging from Russia to Poland to Czech Republic and Hungary. His responsibility included all levels of marketing and communications spanning all of IBM's business units. Scott's expertise lies in how emerging technologies (Cognitive Computing, Cloud, Mobile and Social) and traditional marketing goals intersect (discover, learn, try, buy, adopt and advocate). Over the past 17 years at IBM, he has developed global and country-based marketing strategies working with the leaders of many of IBM’s business units.
Scott and his family currently live in Prague, Czech Republic.

Listen to a client’s perspective. Hear how they selected and adopted new, cognitive marketing solutions and discover their best practices.

Tom Klaasen

After a couple of years as an IT consultant, Tom founded 10to1 with the mission 'to help customers to benefit from the latest technologies'. Since 2006, those 'latest technologies' have evolved from web applications over mobile applications to IoT. 10to1 is now a leading software company building solutions for enterprises and organisations to enhance their mobile workforce. To sustain their continuous growth, they're part of GroupElephant.com since 2014.

Erwan Marechal

Erwan is a specialist in business development focused on the cloud (for the cloud and on the cloud) and DevOps for several industries. His domain of expertise is large project management, and has been for past years leading organizations on how software engineering can provide improved productivity through “state of the art” practice.
Erwan brings in a long experienced background of consultative selling and deployment of DevOps and associated practice.

Bert Waltniel
Eric Cattoir
Yves Debeer
Wouter Denayer
Geert Hallemeesch

Geert Hallemeesch, Cognitive Technologies Practice Leader at Deloitte Belgium

Geert advises and guides clients in private and public sectors to become Insight Driven Organizations. He has experienced the evolution from business intelligence to big data and analytics for the past 20 years. He is responsible for Deloitte’s Analytics Platform, a unique cloud analytics solution.

Geert also tracks the growing impact of cognitive technologies and how they impact businesses in their digital transformation.
Before joining Deloitte, he co-founded and led a start-up company specialized in business intelligence, which he integrated successfully in Deloitte in 2012.

Bart Windal

Bart Windal has the executive responsibility for the Distribution and Industry Enterprise customers in Belgium/Luxembourg, including the Commercial client base. Before he was the Vice President, IBM BeNeLux Software Group since July 2011. Prior to this role, he was IBM’s Vice President for Strategic Outsourcing in the BeNelux. Previously, Bart was leading the Systems and Technology Group in BeNelux. Through his career, Bart has held a diverse series of leadership and sales management roles in different IBM divisions, including in Global Business Services and Sales & Distribution, as well in BeNeLux as in Europe geography. Bart has a deeper industry knowledge of government industry as he spend many years in sales and consultancy roles within that industry. During the last years, Bart has been speaker on several events around the topic of digital transformation with Cloud and Cognitive as important game changers.

A graduate of the Catholic University of Louvain, Bart earned a BA in Economics and a Masters degree IT Management in 1987. A year later he graduated in Brussels in a Masters degree in Business Management. Bart and his wife Ilse live in neighbourhood of Brussels with their 2 children.

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